29 September 2015
1:30 PM - 4:30 PM EST
Registration for this event has closed

Scenario Planning - How to Think Differently About the Future

Event description
As leaders and managers, you are feeling the constant pressure of global competition and unrelenting changes that are taking place in your business landscape. Your challenge is a difficult one: to formulate strategies not just for the market environment you are operating in now, but for the environment you’ll be facing five, or even ten, years from now - which will surely be different than today's.

Different, yes. That much is certain. But how will it be different? That’s the key question. Unfortunately, you have no crystal ball to guide you – nobody does. So how can you plan for future changes – changes that may significantly alter the landscape in which you will have to compete and succeed? This challenge is even trickier in an industry as dynamic as healthcare, which has to deal with high-impact changes coming from every direction at once.

In order to plan with a degree of confidence, you need to be able to visualize the most critical changes that could occur over the next few years, and understand the impact they could have on your future business landscape. A powerful technique for doing this is called scenario planning. This structured approach to thinking creatively about the future maps out not just one future landscape, but several possible future landscapes that could potentially materialize, depending on how key trends play out.

Swiss-based author and expert in scenario planning, Woody Wade, will explain to us why most strategic plans get the future wrong; he will open our eyes to a new way of thinking about how the future unfolds; and run us through a basic “how-to”, so we can generate future scenarios for our companies.

Learning objectives
1. Identify new ways to envisage and map out the possible future for your business
2. Learn how to introduce multiple creative (but plausible) scenarios in your strategic plan
3. Understand the importance of thinking about the future in terms of alternative possibilities

5.30 PM - 6.00 PM     Registration
6.00 PM - 6.15 PM     HBA presentation
6.10 PM - 6.20 PM     Kvalito presentation
6.20 PM - 7.20 PM     Scenario planning presentation
7.20 PM - 7.50 PM     Q&A
7.50 PM - 8.30 PM     Networking and apero

Event location
TechnologiePark Basel
Hochbergerstrasse 60C, Auditorium
4057 Basel
+41 61 633 22 00


Special instructions:
There is a parking directly at the TechnologiePark Basel, parking at the Stücki shopping mall is also accessible. Both parking options are billable.


Woody Wade
Wade & Company

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: September 27, 2015
Onsite (walk-in) registration: Is allowed

Member rate:
$25 until September 27, 2015
$35 after September 27, 2015

Nonmember rate:
$35 until September 27, 2015
$45 after September 27, 2015

Space is limited to 50 registrants.

Is this event refundable? Yes
If yes, requests must be submitted in writing to events@hbanet.org by September 27, 2015; no refunds are available after this date.

Event questions/support
- Chapter contact for event: Dr. Rita Royappa at basel@hbanet.org or +41 78 708 9307
- Membership questions: membership@hbanet.org or 973-575-0606 ext 1
- Online registration assistance: events@hbanet.org or 973-575-0606 ext 3

Visit us online


Regular Registration€39.00 / $45.00 

Members receive up to 50 percent discount

Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.

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