23 February 2016
1:30 PM - 3:30 PM EST
Registration for this event has closed

The Retailization of Healthcare: The Transformation from Patients to Customers

Event description
Bill Balderaz, president and founder of Futurety, Fathom & GoTelecare Ohio, will present on how people have become accustom to Amazon, Starbucks and Target experiences. Patient expectations have never been higher and to thrive in this competitive industry you must transition from a patient culture to a customer culture. Is your business/organization on track to keep up with these changes? Do not miss this fantastic event.

Learning objectives
1. Identify strategies on shifting from a "patient" to "customer" culture
2. Network will fellow industry leaders

5:30 - 6:00 PM     Registration, networking and hors d'oeuvres
6:00 - 7:00 PM     Guest speaker, Bill Balderaz
7:00 - 7:30 PM     Q&A's, closing remarks and networking

Event location
The Ohio State University Wexner Medical Center
Outpatient Services Martha Morehouse Plaza Auditorium
2500 Kenney Road
Columbus, Ohio 43221
(614) 293-5084

Special instructions: Free Parking








Bill Balderaz
President and founder, Futurety, Fathom & GoTelecare Ohio

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: February 23, 2016
Onsite (walk-in) registration: Is allowed

Member rate:
$20 until February 21, 2016
$25 after February 21, 2016

Nonmember rate:
$30 until February 21, 2016
$35 after February 21, 2016

Is this event refundable? Yes
If yes, requests must be submitted in writing to events@hbanet.org by February 17, 2016; no refunds are available after this date.

Event questions/support
- Chapter contact for event: Shyra Eichhorn at Shyra_Eichhorn@yahoo.com or 614-565-8104
- Membership questions: membership@hbanet.org or 973-575-0606 ext 1
- Online registration assistance: events@hbanet.org or 973-575-0606 ext 3

Visit us online


Regular Registration$25.00 / €21.00$35.00 / €30.00

Members receive up to 50 percent discount

Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.