6 September 2018
1:30 PM - 5:30 PM EST
Registration for this event has closed

Getting Personal: HCP and Consumer Marketing Trends You Can't Ignore

Join HBA Philadelphia for an eye-opening educational event to learn more about key trends currently impacting healthcare marketing, including big data, privacy, personalization and recent legislation. These topics may be in the headlines today, but companies have been dealing with these topics for several years.

This must-attend event features four industry executives, who will discuss how they have dealt with these changes, the limitations and impact. Discover opportunities, best practices and other issues that often arise when trying to navigate the ever-changing landscape resulting from privacy legislation, big data and the rise of the empowered consumer. Most importantly, these thought-leaders will share insight into future trends and how to adapt. This is a “must-attend” event for anyone in healthcare marketing.

5:30 - 6:30 PM    Networking
6:30 - 6:40 PM    Welcome
6:40 - 8:00 PM    Presentation
8:00 - 8:30 PM    Closing

Special instructions: Paid parking is available near 20th and Market.Conference Center is in the lower level.

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: 6 September 2018
Onsite (walk-in) registration: Is allowed
    *To register onsite, please arrive a few minutes early and be prepared to use a smartphone or other mobile device to
      register. Please note that payment is due prior to the start of the event and cash is NOT accepted as payment.
      Please show your emailed receipt as proof of registration.

This event is refundable. All refund requests must be submitted in writing to events@hbanet.org by 27 August 2018. No refunds are available after this date.

Learning Objectives

1. Identify successful tactics used by the panelists' companies to deal with the changing landscape of healthcare marketing.
2. Have a better understanding of big data, privacy, personalization and recent legislation.

Featured Speakers

Susan Dorfman
Chief commercial officer, CMI Media Group
Marc Iskowitz
Editor-in-chief, Haymarket Media (Medical Marketing & Media)
Nancy Phelan
Senior vice president, life sciences commercial growth , Outcome Health
Marcy Samet
Global chief marketing officer, MRM/McCann
Suzanne Sawyer
Vice president, chief marketing officer, Penn Medicine, University of Pennsylvania Health System

Event Sponsor


1 - Regular registration$40.00 / €34.00$60.00 / €51.00
2 - CMI/Compas employee registration $40.00 / €34.00

Members receive up to 50 percent discount

Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.