Scenario Planning - How to Think Differently About the Future

TechnologiePark Basel, Basel, Switzerland  
Tuesday, September 29, 2015 1:30 PM - 4:30 PM   Add to Calendar Eastern Standard Time

Learn how to create scenarios that help you visualize where your company may be going - and what might be waiting for you when you get there.

HBA OLD Europe presents

Scenario Planning - How to Think Differently About the Future

Date and time
Tuesday, 29 September
01:30PM - 04:30PM EST
TechnologiePark Basel
Basel, Switzerland Switzerland
10. Facilitates change

Event description
As leaders and managers, you are feeling the constant pressure of global competition and unrelenting changes that are taking place in your business landscape. Your challenge is a difficult one: to formulate strategies not just for the market environment you are operating in now, but for the environment you’ll be facing five, or even ten, years from now - which will surely be different than today's.

Different, yes. That much is certain. But how will it be different? That’s the key question. Unfortunately, you have no crystal ball to guide you – nobody does. So how can you plan for future changes – changes that may significantly alter the landscape in which you will have to compete and succeed? This challenge is even trickier in an industry as dynamic as healthcare, which has to deal with high-impact changes coming from every direction at once.

In order to plan with a degree of confidence, you need to be able to visualize the most critical changes that could occur over the next few years, and understand the impact they could have on your future business landscape. A powerful technique for doing this is called scenario planning. This structured approach to thinking creatively about the future maps out not just one future landscape, but several possible future landscapes that could potentially materialize, depending on how key trends play out.

Swiss-based author and expert in scenario planning, Woody Wade, will explain to us why most strategic plans get the future wrong; he will open our eyes to a new way of thinking about how the future unfolds; and run us through a basic “how-to”, so we can generate future scenarios for our companies.

Learning objectives
1. Identify new ways to envisage and map out the possible future for your business
2. Learn how to introduce multiple creative (but plausible) scenarios in your strategic plan
3. Understand the importance of thinking about the future in terms of alternative possibilities

5.30 PM - 6.00 PM     Registration
6.00 PM - 6.15 PM     HBA presentation
6.10 PM - 6.20 PM     Kvalito presentation
6.20 PM - 7.20 PM     Scenario planning presentation
7.20 PM - 7.50 PM     Q&A
7.50 PM - 8.30 PM     Networking and apero

Event location
TechnologiePark Basel
Hochbergerstrasse 60C, Auditorium
4057 Basel
+41 61 633 22 00


Special instructions:
There is a parking directly at the TechnologiePark Basel, parking at the Stücki shopping mall is also accessible. Both parking options are billable.


Woody Wade
Wade & Company

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: September 27, 2015
Onsite (walk-in) registration: Is allowed

Member rate:
$25 until September 27, 2015
$35 after September 27, 2015

Nonmember rate:
$35 until September 27, 2015
$45 after September 27, 2015

Space is limited to 50 registrants.

Is this event refundable? Yes
If yes, requests must be submitted in writing to by September 27, 2015; no refunds are available after this date.

Event questions/support
- Chapter contact for event: Dr. Rita Royappa at or +41 78 708 9307
- Membership questions: or 973-575-0606 ext 1
- Online registration assistance: or 973-575-0606 ext 3

Visit us online

Registration information

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The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.

 Price LevelOnlineOnsite
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Registration: Regular Registration

 Member - Euro€21.00€39.00
 Non-Member - Euro€30.00 

By registering for this event, you acknowledge that you may be photographed, videotaped and/or audio-taped during the course of the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.