HBA Global presents

Webinar: Patient-Centricity in the Time of COVID-19

Date and time
Thursday, 10 December
12:00PM - 01:00PM EST

Event Contact
Emily Basca
12. Continues to learn, grow and transform
Event sponsor

Patient-Centricity in the Time of COVID-19 sponsored by Deloitte. All Deloitte employees and all HBA members can register at no charge.

The urgency for patient-centric approaches has never been greater. Amidst the pandemic, patients are hesitating to seek routine care or not following through/enrolling in clinical trials. At the same time, social justice initiatives are focusing on dismantling long-standing institutional racism, including disparities in health care access and outcomes. Pharma companies have long recognized the importance of pursuing a patient-centric approach, but few have figured out how to achieve that goal. This panel will discuss findings from the Deloitte Center for Health Solution’s most recent research on the topic, including initiatives pharma companies have already implemented, lessons learned, and barriers that remain. In addition, we will discuss:

• How can companies advance their use of digital technology to engage patients? How has COVID-19 made deepening our understanding of the role of digital technology an imperative?
• What can biopharma companies do to increase patient trust and engage a more diverse set of patients?
• How can the role of the Chief Patient Officer be elevated and made more influential across the organization?
• What is the role of patient advocacy groups and others in the ecosystem?
• What does the future of patient centricity look like?

• Moderator: Margaret Anderson, Deloitte managing director and former executive director, Faster Cures
• Kalahn Taylor-Clark, PhD, global head of Patient Solutions, Sanofi
• Lynn O’Conner Vos, president & CEO Muscular Dystrophy Association (2005 WOTY)
• Cynthia Grossman, PhD director, Digital Health Research Platforms, MS PATHS, Biogen
• Christi Shaw, CEO, Kite Pharma

Registration information
Event is open to: HBA Members and Nonmembers
Online registration deadline: 12/11/2020

Featured speakers

Margaret Anderson
Managing Director
Deloitte LLP
Cynthia Grossman
Director, Digital Health Research Platforms, MS PATHS
Lynn O'Connor Vos
President and CEO
Muscular Dystrophy Association
Christi Shaw
Kite, a Gilead Company
Kalahn Taylor-Clark
Global Head, Patient Insights, Outcomes and Innovation
Learning Objectives
• Envision how the role of the Chief Patient Officer be elevated and made more influential across the organization • Elevate the role of patient advocacy groups and others in the ecosystem • Predict the future of patient centricity

Registration information

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The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.

 Price LevelRegular
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Registration: Regular Registration

 Member - Euro€0.00
 Non-Member - Euro€13.00
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Registration: Sponsor Employee Registration

 Member - Euro€0.00
 Non-Member - Euro€0.00

By registering for this event, you acknowledge that you may be photographed, videotaped and/or audio-taped during the course of the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.