The Retailization of Healthcare: The Transformation from Patients to Customers

The Ohio State University Wexner Medical Center, Columbus, OH  
Tuesday, February 23, 2016 1:30 PM - 3:30 PM   Add to Calendar Eastern Standard Time

Patients want a Starbucks, Target or Amazon like experience in healthcare. Superior customer service, use of technology and pricing transparency is expected.

HBA OLD Ohio presents

The Retailization of Healthcare: The Transformation from Patients to Customers

Date and time
Tuesday, 23 February
01:30PM - 03:30PM EST
The Ohio State University Wexner Medical Center
452 W. 10th Avenue
Columbus, OH 43210 United States

3. Exhibits business and industry acumen

Event description
Bill Balderaz, president and founder of Futurety, Fathom & GoTelecare Ohio, will present on how people have become accustom to Amazon, Starbucks and Target experiences. Patient expectations have never been higher and to thrive in this competitive industry you must transition from a patient culture to a customer culture. Is your business/organization on track to keep up with these changes? Do not miss this fantastic event.

Learning objectives
1. Identify strategies on shifting from a "patient" to "customer" culture
2. Network will fellow industry leaders

5:30 - 6:00 PM     Registration, networking and hors d'oeuvres
6:00 - 7:00 PM     Guest speaker, Bill Balderaz
7:00 - 7:30 PM     Q&A's, closing remarks and networking

Event location
The Ohio State University Wexner Medical Center
Outpatient Services Martha Morehouse Plaza Auditorium
2500 Kenney Road
Columbus, Ohio 43221
(614) 293-5084

Special instructions: Free Parking


Bill Balderaz
President and founder, Futurety, Fathom & GoTelecare Ohio

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: February 23, 2016
Onsite (walk-in) registration: Is allowed

Member rate:
$20 until February 21, 2016
$25 after February 21, 2016

Nonmember rate:
$30 until February 21, 2016
$35 after February 21, 2016

Is this event refundable? Yes
If yes, requests must be submitted in writing to by February 17, 2016; no refunds are available after this date.

Event questions/support
- Chapter contact for event: Shyra Eichhorn at or 614-565-8104
- Membership questions: or 973-575-0606 ext 1
- Online registration assistance: or 973-575-0606 ext 3

Visit us online

Registration information

The registration button at the bottom of the page will not show if online registration has closed or if the event has reached capacity. If you are a guest and the registration button is not showing, it may be that this is a member-only event. Read more about the benefits of membership or contact us about membership.

The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.

 Price LevelOnlineOnsite
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Registration: Regular Registration

 Member - Euro€17.00€21.00
 Non-Member - Euro€26.00€30.00

By registering for this event, you acknowledge that you may be photographed, videotaped and/or audio-taped during the course of the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.