HBA OLD Metro Area presents

Secrets of Storytelling: How to Create Meaningful Connections With Your Audience

Date and time
Wednesday, 09 November
05:30PM - 08:00PM
Pride Technologies
420 Lexington Ave, 30th Fl
New York, NY 10070 United States

2. Communicates effectively

Event description
In today’s healthcare space, where target audiences are over-stimulated, disengaged and distracted, brands are challenged to connect with customers in a meaningful way. Every brand (novice or established) faces its own set of challenges in crafting or maintaining its share of voice. Established brands must strive to maintain their voice in the midst of an evolving marketplace marked by start-ups, while start-ups are faced with a “David vs. Goliath” situation in entering a crowded and established market.

Mastering the art of storytelling is critical to engaging and influencing your target audiences. Telling a memorable, emotionally compelling story about a brand, its mission or successes can help you better connect with new customers and maintain relationships with existing ones.

Join us and learn about storytelling secrets from our panelists who will share tips for effective storytelling along with:
- How to develop meaningful, authentic stories that will create memorable experiences for the audience
- How to use storytelling in a range of settings, including brand communications, internal communications, personal brand-building and the sales process
- How to leverage various storytelling mediums to influence an action, from visual storytelling to written communications to body language

Our esteemed panelists will be moderated by Melissa Baratta, senior vice president, healthcare, Affect, and will consist of three industry leaders:
    - David Fischer, president and principal trainer, Sandler Traning
    - Meghan O'Brien, engagement leader, etch
    - Jeanine O'Kane, president, inVentiv Public Relations Group

Learning objectives
1. Create and tell compelling and emotionally engaging stories
2. Utilize storytelling to make your brand memorable and influence an action

5:30 - 6:00 PM     Registration and networking
6:00 - 6:15 PM     Welcome and opening remarks
6:15 - 6:30 PM     Speaker introductions
6:30 - 7:30 PM     Panel discussion
7:30 - 7:45 PM     Q&A
7:45 - 8:00 PM     Wrap up and closing remarks

Event location
Pride Technologies
420 Lexington Ave, 30th Floor
New York, NY 10070


Special instructions: Pre-registration recommended, Photo ID required.


Melissa Baratta (moderator)
Senior vice president, Affect

David Fischer
President and principal trainer, Sandler Training

Meghan O'Brien
Engagement leader, etch

Jeanine O'Kane
President, inVentiv Health, US Public Relations Group

Registration information
Event is open to: HBA members and nonmembers
Regular registration rate deadline: November 6, 2016
Note: attendees who register after November 6 will have hand-written badges and will need to provide proof of registration purchase to gain entry.
Onsite (walk-in) registration: Is allowed

Member rate:
$45 until November 6, 2016
$55 after November 6, 2016

Nonmember rate:
$70 until November 6, 2016
$80 after November 6, 2016

Space is limited to 125 registrants.

Is this event refundable? Yes
If yes, requests must be submitted in writing to by November 6, 2016; no refunds are available after this date.

Event questions/support
- Chapter contact for event: Metro Chapter at or 973-582-1980
- Membership questions: or 973-575-0606 ext 1
- Online registration assistance: or 973-575-0606 ext 3

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Registration information

The registration button at the bottom of the page will not show if online registration has closed or if the event has reached capacity. If you are a guest and the registration button is not showing, it may be that this is a member-only event. Read more about the benefits of membership or contact us about membership.

The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.

 Price LevelOnlineOnsite
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Registration: Regular registration

 Member - Euro€39.00€47.00
 Non-Member - Euro€60.00€68.00

By registering for this event, you acknowledge that you may be photographed, videotaped and/or audio-taped during the course of the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.