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Getting Personal: HCP and Consumer Marketing Trends You Can't Ignore

CMI, Philadelphia, PA  
Thursday, September 06, 2018 1:30 PM - 5:30 PM   Add to Calendar Eastern Standard Time

Recent events have brought the topics of big data, privacy, personalization and recent legislation to the headlines. But companies have been dealing with these topics for several years. Our panel of four industry executives will discuss how they have dealt with these changes, the limitations and impact. Most importantly, they’ll share insight into future trends and how to adapt.

HBA Philadelphia presents

Getting Personal: HCP and Consumer Marketing Trends You Can't Ignore

Date and time
Thursday, 06 September
01:30PM - 05:30PM EST
Event Contact
Susan Spitz
302-498-6133
Competencies
3. Exhibits business and industry acumen
Event Sponsor



Join HBA Philadelphia for an eye-opening educational event to learn more about key trends currently impacting healthcare marketing, including big data, privacy, personalization and recent legislation. These topics may be in the headlines today, but companies have been dealing with these topics for several years.

This must-attend event features four industry executives, who will discuss how they have dealt with these changes, the limitations and impact. Discover opportunities, best practices and other issues that often arise when trying to navigate the ever-changing landscape resulting from privacy legislation, big data and the rise of the empowered consumer. Most importantly, these thought-leaders will share insight into future trends and how to adapt. This is a “must-attend” event for anyone in healthcare marketing.

Agenda
5:30 - 6:30 PM    Networking
6:30 - 6:40 PM    Welcome
6:40 - 8:00 PM    Presentation
8:00 - 8:30 PM    Closing

Special instructions: Paid parking is available near 20th and Market.Conference Center is in the lower level.

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: 6 September 2018
Onsite (walk-in) registration: Is allowed
    *To register onsite, please arrive a few minutes early and be prepared to use a smartphone or other mobile device to
      register. Please note that payment is due prior to the start of the event and cash is NOT accepted as payment.
      Please show your emailed receipt as proof of registration.

This event is refundable. All refund requests must be submitted in writing to events@hbanet.org by 27 August 2018. No refunds are available after this date.

Featured Speakers

Susan  Dorfman
Chief commercial officer
CMI Media Group
Marc  Iskowitz
Editor-in-chief
Haymarket Media (Medical Marketing & Media)
Nancy  Phelan
Senior vice president, life sciences commercial growth
Outcome Health
Marcy  Samet
Global chief marketing officer
MRM/McCann
Suzanne  Sawyer
Vice president, chief marketing officer
Penn Medicine, University of Pennsylvania Health System
Learning Objectives
1. Identify successful tactics used by the panelists' companies to deal with the changing landscape of healthcare marketing.
2. Have a better understanding of big data, privacy, personalization and recent legislation.

Registration information

The registration button at the bottom of the page will not show if online registration has closed or if the event has reached capacity. If you are a guest and the registration button is not showing, it may be that this is a member-only event. Read more about the benefits of membership or contact us about membership.

The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.

 Price LevelRegular
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Registration: 1 - Regular registration
 Member$40.00
 Member - Euro€34.00
 Non-Member$60.00
 Non-Member - Euro€51.00
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Registration: 2 - CMI/Compas employee registration
 Non-Member$40.00
 Non-Member - Euro€34.00

By registering for this event, you acknowledge that you may be photographed, videotaped and/or audio-taped during the course of the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.