HBA Global presents

Certificate Program for Business Partnering in Digital Innovation

Date and time
Friday, 01 March
  starting at: 12:00PM EST
Friday, 01 March
  ending at: 11:59PM EST
Event Contact
Liz Coyle
3. Exhibits business and industry acumen

Expanding your functional (vertical) expertise is one way to advance your career. Developing and honing your cross- functional (horizontal) competencies will get you further, faster. If you are involved with your company's digital initiatives in any aspect, this certificate program gives you the organizational skills and savvy needed to help accelerate your career progression and impact.

The Healthcare Businesswomen's Association and the Center for Communication Compliance (CCC) have joined forces to create the industry’s first official certificate recognizing expertise in business partnering for digital innovation. This virtual curriculum spans 12 weeks and includes a cadence of webinars and live discussion sessions with industry and government subject matter experts. A final examination will demonstrate your mastery of the concepts presented and lead you to a certificate of competence.

Mastering digital innovation is hard, but possible. It requires unique and extensive collaboration across all constituents from R&D, regulatory submission and approval, and marketing. The skills and competencies of cross functional and cross sector collaboration… true business partnering… are critical to the success of the digital opportunities and investments companies are making.

If you are looking to significantly improve your performance and the impact you have on the effective utilization of digital communications, this program is for you. As a participant, you will leave with not only an increased understanding of the digital landscape, ecosystem and the regulatory environment, but also with enriched understanding of the psychological and neurochemical drivers of collaboration and how to apply that understanding to improve personal and team performance.

Curriculum is as follows:

Section 1: Understanding the digital environment
    • Digital ecosystem: landscape, players and trends
    • Digital maturity: technology and strategy

Section 2: Aligning teams for efficiency
    • Making a cogent and evidence-based business case
    • Rallying teams around a superordinate goal
    • Mastering fundamental regulatory requirements

Section 3: Navigating team dynamics
    • Understanding and adapting to behavioral styles
    • Active listening for solution-focused decision-making
    • Assessing your own collaboration mindset

Faculty includes:

    • Kristy Aro, associate director, business development, Arbor Scientia
    • Richard L. Davis, president and CEO, Arbor Scientia
    • Sandy Kearney, managing partner and COO, Magic Hat Consulting
    • Ilyssa Levins, president and founder, CCC
    • Gerald Mosely, PhD, founder and president, CP & P Development
    • Francoise Simon, PhD, professor emerita, Columbia University; Senior faculty member, Mt Sinai School of Medicine
    • Susan Winter, PhD, cognitive techniques workplace efficiency
    • Howard Dorfman, H.L. Dorfman Pharmaceutical Consulting

Click here for more information on the Certificate Program for Business Partnering for Digital Innovation.

Click here for the curriculum calendar.

Registration information
Event is open to: HBA members only
Online registration deadline: 8 March 2019
Onsite registration: Is NOT allowed
This program is for members and any employee of an HBA Corporate Partners company (members and nonmembers).

The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Please contact us should you require special accommodations for this program.

This program is nonrefundable.

Featured speakers

Kristy  Aro
Director of business development
Arbor Scientia Group
Richard  Davis
Arbor Scientia Group
Howard  Dorfman
Visiting distinguished professor, Seton Hall; Editor-in-chief, contributing author
Practicing Law Institute
Sandy  Kearney
Ilyssa  Levins
President and founder
Center for Communication Compliance
Gerald  Mosely
Founder and president
CP&P Development LLC
Francoise  Simon
Columbia University and Mt. Sinai School of Medicine
Learning Objectives
1. Increased understanding of the digital landscape and business acumen that enables or prevents innovation.
2. Appreciation for the regulatory requirements for digital promotion and data communications.
3. Greater awareness and provide strategies to address mindset and behavioral styles impeding collaboration.

Registration information

The registration button at the bottom of the page will not show if online registration has closed or if the event has reached capacity. If you are a guest and the registration button is not showing, it may be that this is a member-only event. Read more about the benefits of membership or contact us about membership.

The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.

 Price LevelRegular
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Registration: Regular registration

 Member - Euro€1,284.00
 Non-Member - Euro€1,284.00

By registering for this event, you acknowledge that you may be photographed, videotaped and/or audio-taped during the course of the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.