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HBA NY/NJ Region presents

Engaging Customers Via Local Ecosystem Insights in Post-COVID Market


Date and time
Tuesday, 09 June
12:00PM - 01:00PM EST
Location
Virtual

Event Contact
Lisa Pilla
Competencies
12. Continues to learn, grow and transform
Event sponsor

Please note this webinar will take place from 12 – 1 PM ET. Please convert into your local time zone and mark your calendar accordingly.

This presentation discusses the set of factors that have driven the need to localize approaches both for effective and resource-optimal launch and management of inline therapies. A set of local market attributes is discussed that have been found to drive the need for different approaches by market. Several examples demonstrating the shortcomings of “one-size-fits-all-markets” approaches are provided. The approach to analyze a local ecosystem is presented along with its use to determine local strategies. We discuss typical “local” strategy and execution approaches with a focus on how these can be currently used to better focus on non-F2F approaches as impacts of the COVID-19 crisis recede. A pharmaceutical executive currently addressing improved local engagement during the COVID-19 crisis will join the panel to discuss his approaches.

Agenda 
Brief overview of COVID-19 impact on pharma industry marketing and engagement - John Moran, IQVIA
Discussion of local market needs and "ecosystem" analysis - Danny Stimler, Exequor Group
Discussion of local strategies and execution - John Moran, IQVIA
Q&A - John Moran, Danny Stimler and Dan Cusack, Indivior

Registration information
Event is open to: HBA Members and Nonmembers
Online registration is open until one hour before the webinar begins.


Registration information

The registration button at the bottom of the page will not show if online registration has closed or if the event has reached capacity. If you are a guest and the registration button is not showing, it may be that this is a member-only event. Read more about the benefits of membership or contact us about membership.

The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.

 Price LevelRegular
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Registration: Regular Registration

 Member$10.00
 Member - Euro€9.00
 Non-Member$15.00
 Non-Member - Euro€13.00

By registering for this event, you acknowledge that you may be photographed, videotaped and/or audio-taped during the course of the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.