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HBA Mid-Atlantic Region presents

Webinar: Taking Patient Centricity to the Next Level: The Networks that Support Patient Journeys


Date and time
Thursday, 28 May
12:00PM - 01:00PM EST
Location
Virtual

Event Contact
Emily Basca
610-213-9061
Competencies
3. Exhibits business and industry acumen

Please note this webinar will take place from 12:00 – 1:00 PM ET. Please convert into your local time zone and mark your calendar accordingly.

The next step in enhancing the health care industry’s imperative to be patient centric will come from exploring the critical support networks that help determine the course – and outcome – of care. Join us for this session with Glenna Crooks, PhD, former Presidential Appointee and Merck Global VP, during which she will discuss research she has conducted over the past decade. Dr. Crooks will describe an analytic framework to understand and visualize patient networks, how they impact health care outcomes, and where companies can provide support and education along the way. She will present a case study of a woman diagnosed with Metastatic Breast Cancer and review the eight networks that supported her and her husband.
This session will identify actionable ways that companies can optimize targeting and tailoring of educational efforts, promotional messages and supportive resources to improve experiences and outcomes. Dr. Crooks will show how this approach can be applied across the commercial spectrum: including improving product development and regulatory agency interactions, clinician, patient and caregiver engagements, care navigator support, market access, advocacy and policy.

Once registration is complete, you will receive a follow-up email regarding dial-in information. This webinar will be recorded and made available to registrants after the fact.

Agenda 
12:00-1:00 PM Webinar

Registration information
Event is open to: HBA Members and Nonmembers
Online registration available until one hour before the live broadcast begins.

Upon completing your registration on the HBA website, you will be receive an email containing steps to complete your webinar registration on the Go To Webinar platform. You must complete this second registration step to receive the event login URL and dial-in information. If you do not complete this second step, you will not receive the email containing the webinar login information.

Featured speakers

Glenna  Crooks, PhD
Advisor
ThinkGen
Learning Objectives
1. Identify actionable ways that companies can optimize targeting and tailoring of educational efforts, promotional messages and supportive resources to improve experiences and outcomes
2. Show how this approach can be applied across the commercial spectrum
3. Indicate where companies can provide support and education along the patient journey

Registration information

The registration button at the bottom of the page will not show if online registration has closed or if the event has reached capacity. If you are a guest and the registration button is not showing, it may be that this is a member-only event. Read more about the benefits of membership or contact us about membership.

The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.

 Price LevelRegular
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Registration: Regular Registration

 Member$30.00
 Member - Euro€26.00
 Non-Member$45.00
 Non-Member - Euro€40.00
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Registration: Site License

 Member$350.00
 Member - Euro€308.00
 Non-Member$350.00
 Non-Member - Euro€308.00

By registering for this event, you acknowledge that you may be photographed, videotaped and/or audio-taped during the course of the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.