HBA Milan presents

Workshop - Neuromarketing Strategies

Date and time
Tuesday, 22 September
06:00PM - 08:00PM CET

Event Contact
Mariangela Prada
10. Facilitates change

We know that decisions are not only the result of evaluations and logic previsions, but also the outcome of a complex process, in which emotions plays a critical role. Unfortunately this is not easy: a characteristic example is provided by the famous advertiser David Ogilvy, that in the ‘50s wrote that “Consumers don’t think how they feel. They don’t say what they think, and they don’t do what they say". That’s why traditional market researches often fail to predict the success of a new product or service. Laura Pirotta, a clinical psychologist and a skilled neuroscience specialist, will lead us in a fascinating excursus through Neuromarketing, showing us how recent neuroscience acknowledgements changed the approach to understand the way our brain reacts when we make buying decision as well as in any other human relationship, both in work and in personal life. THE EVENT WILL BE HELD IN ITALIAN.

18:00 – 18:10 Introducing HBA mission and workshop (Gaia Legori)
18:10 – 19:40 Workshop (Laura Pirotta)
19:40 – 20:00 Q&A

Registration information
Event is open to: HBA Members and Nonmembers
Online registration deadline: 9/24/2020
Onsite (walk -in) registration: Is Allowed

Learning Objectives
After participating in this program, you will be able to: * optimize your communication skills; * apply basic neuromarketing strategies to your business; * better understand the role of emotions in our decisions.

Registration information

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The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.

 Price LevelRegular
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Registration: Regular Registration

 Member - Euro€9.00
 Non-Member - Euro€13.00

By registering for this event, you acknowledge that you may be photographed, videotaped and/or audio-taped during the course of the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.