Critical Success Factors for a Biotech's First Product Launch


Virtual - Zoom  
Wednesday, December 01, 2021 5:30 PM - 7:00 PM   Add to Calendar Eastern Standard Time

Are you… …working in a biotech and that is launching its first product? …interested in learning about what key functions to build (e.g., commercial, medical, market access, etc.) and when in preparation for launch? …wondering how to orchestrate a smooth cross-functional cooperation? …endeavoring to cultivate a commercial mindset in a science / research-focused company? …curious about different business models and options to consider when launching locally or globally? Join our panelists for a discussion about the critical success factors for a biotech’s first product launch. Panelists in this engaging event include: Raymond Mankoski, MD, PhD, Consultant at The NemetzGroup LLC; former global medical affairs lead at two biotech organizations Ann Miller, MD, Member Board of Directors at Inovio Pharmaceuticals, Puma Biotechnology, and Allena Pharmaceuticals; former marketing executive at Merck, Amgen, Eisai and Sanofi Hemanth Padmanabhan, Executive Director, Global Brand Launch Lead at Dicerna Pharmaceuticals, Inc., first commercial hire and Brand lead for Dicerna’s pipeline product, Nedosiran Cintia Piccina, SVP, Commercial Oncology at bluebird bio; commercial lead for oncology at bluebird bio with prior experience in rare diseases and the first CAR-T therapy at Novartis Meet your peers in the industry for discussion and networking. There will be small breakout groups immediately following the panel.

HBA New England Region presents

Critical Success Factors for a Biotech's First Product Launch


Date and time
Wednesday, 01 December
05:30PM - 07:00PM EST
Location
Virtual - Zoom

Event Contact
Vivien Lee
Competencies
3. Exhibits business and industry acumen
Event Sponsor

Are you…
…working in a biotech and that is launching its first product?
…interested in learning about what key functions to build (e.g., commercial, medical, market access, etc.) and when in preparation for launch?
…wondering how to orchestrate smooth cross-functional cooperation?
…endeavoring to cultivate a commercial mindset in a science / research-focused company?
…curious about different business models and options to consider when launching locally or globally?

Join our panelists for a discussion about the critical success factors for a biotech’s first product launch.

Panelists in this engaging event include:
Raymond Mankoski, MD, PhD, Consultant at The NemetzGroup LLC; former global medical affairs lead at two biotech organizations

Ann Miller, MD, Member Board of Directors at Inovio Pharmaceuticals, Puma Biotechnology, and Allena Pharmaceuticals; former marketing executive at Merck, Amgen, Eisai and Sanofi

Hemanth Padmanabhan, Executive Director, Global Brand Launch Lead at Dicerna Pharmaceuticals, Inc., first commercial hire and Brand lead for Dicerna’s pipeline product, Nedosiran

Cintia Piccina, SVP, Commercial Oncology at bluebird bio; commercial lead for oncology at bluebird bio with prior experience in rare diseases and the first CAR-T therapy at Novartis

Meet your peers in the industry for discussion and networking. There will be small breakout groups immediately following the panel.


Agenda 
5:30 - 6:30 PM Introductions & Panel Discussion
6:30 - 6:45 PM Q&A
6:45 - 7:00 PM Networking in Breakout Groups


Registration information
Event is open to: HBA Members and Nonmembers

Cancellations/refunds
This event is refundable, requests must be submitted in writing to events@hbanet.org by 28 November 2021

Featured Speakers

Raymond  Mankoski
Consultant
The NemetzGroup
Ann  Miller
Director
Inovio Pharmaceuticals
Hemanth  Padmanabhan
Exec Director, Global Brand Launch Lead
Dicerna Pharmaceuticals
Cintia  Piccina
SVP Commercial Oncology
bluebird bio
Learning Objectives
- Build high-performing cross-functional teams for to enable successful product launches
- Anticipate and overcome challenges related to organizational transformation
- Appreciate different business models and approaches for early product commercialization

Registration information

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 Price LevelRegular
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Registration: Regular Registration

 Member$10.00
 Member - Euro€8.00
 Non-Member$20.00
 Non-Member - Euro€17.00

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