HBA OLD Europe presents

How Can Women Succeed in Investing by Applying Findings from Behavioral Finance?

Date and time
Thursday, 29 January
05:30PM - 08:30PM
St Gotthard Hotel
Basel, Switzerland Switzerland

Event details
Successful investing is a difficult undertaking: it takes a clearly defined goal, a long-term commitment and patience. This sounds simple, straightforward and rational, yet so many investors fail to achieve the returns that they expect. Behavioral finance has shown that the common approach to investing is far less rational than we thought and has identified a plethora of cognitive biases that stand in our way to successful investing.

Why this is relevant to women: women tend to control an increasing percentage of the national savings as their share of income increases and they tend to outlive their partner. Therefore, women need to prepare for a sound financial future of their own.
- Is the traditional banking set-up geared towards supporting the needs of women?
- What does the theoretical debate between Modern Portfolio Theory and Behavioral Finance mean for you as a client?
- What are the many cognitive biases that block the way to successful investing and what can you do to best avoid them?

Learning objectives
1. Learn the basic principles of successful investing
2. Identify your own cognitive biases and those of your advisers
3. Take home hands-on advice and practical guidelines for successful investing

5.30 PM - 6.00 PM     Welcome and registration
6.00 PM - 6.10 PM     HBA introduction
6.10 PM - 7.00 PM     How can women succeed in investing?
7.00 PM - 7.30 PM     Q&A session
7.30 PM - 8.30 PM     Networking/Apero

Event location
St Gotthard Hotel
Centralbahnstrasse 13
Basel 4002, Switzerland
061 225 1310


Pascal Crépin
Co-founder, Pomona Wealth

Rebecca Ellis
Co-founder, Pomona Wealth

Registration information
Event is open to: HBA members and nonmembers
Online Registration deadline: January 28, 2015
Onsite (walk-in) registration: Is allowed

Member rate:
$25 until January 28, 2015
$35 after January 28, 2015

Nonmember rate:
$35 until January 28, 2015
$45 after January 28, 2015

Is there capacity? Yes
Space is limited to 50 registrants.

Is this event refundable? Yes
If yes, must be submitted in writing to by January 25, 2015; no refunds are available after this date.

Event questions/support
- Program contact for event details: Contact email and/or phone +41 (0)79 881 72 78
- Membership questions: or 973-575-0606 ext 1
- Trouble with online registration: or 973-575-0606 ext 3

Visit us online

Registration information

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The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.

 Price LevelOnlineOnsite
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Registration: Regular Registration

 Member - Euro€21.00€30.00
 Non-Member - Euro€30.00€39.00

By registering for this event, you acknowledge that you may be photographed, videotaped and/or audio-taped during the course of the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.