HBA St. Louis presents

Design Thinking Workshop

Date and time
Wednesday, 06 November
08:00AM - 10:00AM CST
Mallinckrodt Pharmaceuticals
Hazelwood, MO United States
Event Contact
Margaret Besing
11. Fosters innovation
Event sponsor

Design thinking is an approach to innovation that prioritizes understanding people. While the feasibility of technology and viability of the business are critical components of the framework, the key to creating breakthrough products and services is to spend time knowing the people one is designing for in order to create a product they will really desire.

Gaining empathy is the first step to digging into the opportunity, looking at history, context, objects and most importantly the people involved. We then look for patterns in the research to build on and generate many ideas. We will push divergent thinking letting crazy ideas come forth and embracing many options. Next we generate a prototype we can test out quickly and without much investment. Prototypes are a low stakes proof of concept idea that lets us hear more feedback which then starts the cycle over again in order to keep refining an idea further.

08:00AM-08:15AM     Introductions
08:15AM-09:30AM     Workshop
09:30AM-10:00AM     Networking

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: 3 November 2019
Onsite(walk-in) registration: Is NOT allowed

This event is refundable, requests must be submitted in writing to by 1 November 2019

Featured speakers

Enrique  Von Rohr
Senior Lecturer, Director of Research and Technology
Sam Fox School of Design and Visual Arts
Learning Objectives
1. Understand the basic building blocks of design thinking
2. Use a human centered design methodology to generate prototypes

Registration information

The registration button at the bottom of the page will not show if online registration has closed or if the event has reached capacity. If you are a guest and the registration button is not showing, it may be that this is a member-only event. Read more about the benefits of membership or contact us about membership.

The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.

 Price LevelEarly (before October 26)Regular (after October 26)
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Registration: Regular Registration

 Member - Euro€26.00€40.00
 Non-Member - Euro€40.00€57.00
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Registration: Sponsor Employee Registration

 Member - Euro€26.00€40.00
 Non-Member - Euro€26.00€40.00

By registering for this event, you acknowledge that you may be photographed, videotaped and/or audio-taped during the course of the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.