HBA New England Region presents

Launching products successfully - what does it really take?

Date and time
Thursday, 26 September
06:00PM - 11:59PM EST
Event Contact
3. Exhibits business and industry acumen
Event sponsor

Successful product launch is a key value driver for any company and transformative for emerging early stage companies.  At the inaugural event of HBA's Commercial Affinity Group, you’ll hear launch excellence stories, as well as do's and don'ts, from accomplished commercial leaders.

Topics include:
• How to create a strategy that drives success – at launch and long thereafter
• What big picture trends should you know about
• How to align the broader organization around launch
• Lessons learned: common launch pitfalls
• Market access barriers and opportunities

To provide the Commercial Affinity group more insight on your interests, please complete this survey.

The Commercial Affinity Group’s mission is to explore opportunities and challenges in the commercial sector of the flourishing Boston life sciences hub. Commercial encompasses all functions that address the business enterprise of developing and delivering therapies for patients. 

Special instructions: While parking at 50 Binney is available (accessible through Linskey Way), metered parking can be found along nearby streets (e.g. Binney St, First St, Second St, Rogers St) and less expensive parking is available at the CambridgeSide Mall (~5-10 minutes walk away). 

06:00PM  - 07:00PM Networking over drinks and appetizers
07:00PM  - 08:30PM Panel Discussion, Q&A
08:30PM  - 09:00PM Wrap-up and networking

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: 9/26/2019
Onsite (walk-in) registration: Is allowed

    Onsite registration is not recommended. If you choose to register onsite, please arrive at least fifteen
    minutes early and be prepared to use your smartphone/mobile device to complete the transaction.
     Nonmembers are advised to create an HBA profile prior to arriving.

Cancellations/refundsThis event is refundable, requests must be submitted in writing to by September 22, 2019

Featured speakers

Andrea  Ashford-Hicks
AJ Ashford Consulting LLC
VP Customer Excellence and Operations
Duncan  McKechnie
SVP North America Commercial Operations
Vertex Pharmaceuticals Incorporated
Shannon  Resetich
North America Head of Rare Diseases and Rare Blood Disorders
Sanofi Genzyme
Pablo  Salazar
McKinsey & Company Inc.
Terri  Young
VP Global Commercial Strategy
Sage Therapeutics
Learning Objectives
1.Improved business/industry acumen
2.Foster professional development
3.Expand professional network

Registration information

The registration button at the bottom of the page will not show if online registration has closed or if the event has reached capacity. If you are a guest and the registration button is not showing, it may be that this is a member-only event. Read more about the benefits of membership or contact us about membership.

The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.

 Price LevelRegular
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Registration: Regular Registration

 Member - Euro€22.00
 Non-Member - Euro€26.00
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Registration: Sponsor Employee Registration

 Member - Euro€26.00
 Non-Member - Euro€26.00

By registering for this event, you acknowledge that you may be photographed, videotaped and/or audio-taped during the course of the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.