Healthcare organizations must innovate at an increasingly rapid pace and now is the time to embrace design thinking and design principles to create new business and care delivery models. Scientific advances in both digital technologies and genomics are paving the way for new roles across the entire healthcare ecosystem. But what value do these new innovations offer and who is the real beneficiary of this value? Reality is that unless we spend time understanding the pains and aspirations of current (and future) customers, we will never be able to configure products/services that offer maximal value.
This webinar will focus on the importance of value proposition design (through the lens of the customer) and its applications to healthcare organizations. It will address how this is the foundational step for creating transformative healthcare business models. Participants will gain exposure to several design thinking tools that can be applied immediately.
This webinar is for you if you seek to transform healthcare delivery. Whether you are an individual contributor who is part of a new product team or a manager in charge of multiple teams, you need the tools, skills and mindset to lead through a time of unprecedented industry change.