Build Your Body of Work: Turning Your Expertise Into a Professional Asset You Own
Every healthcare professional has hard-won expertise, but much of their knowledge stays behind when they change roles, organizations, or careers. Building a body of work that is grounded in your experience and unique perspective (not your employer’s messaging points) can increase your visibility, differentiate you as a candidate, and be a catalyst for building new relationships.
This workshop will give HBA members a practical framework for translating their knowledge,perspectives, and ideas into content that earns attention and builds trust. We'll work through a simple system to define your goals, identify your unique point of view, choose the right formats
and channels ,and consistently connect with and engage an audience. The framework is rooted in the Expert-led Content approach, developed by Kristen Sweeney and Every Little Word, that has increased visibility for small business owners, technical subject matter experts, and CEOs.
The workshop will be a 60-minute interactive session. You’ll leave with an action plan and clear next steps for building a body of work that uses your knowledge and expertise to define your professional identity, regardless of your current job title.
Learning Objectives
- Define a professional content goal aligned with your career objectives.
- Identify a unique point of view based on your expertise and experience.
- Create a personalized action plan to build your professional visibility.
Additional Event Information
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Please note: This webinar will be recorded and sent out to all registrants within a few days of the live broadcast.
- Online registration deadline: 11 November 2026
- Event is open to: HBA Members and Non-members
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This event is not refundable.
Pricing
| Regular Registration - Virtual | $10.00 / €10.00 | $20.00 / €20.00 |
Members receive up to 50 percent discount
Event Policies
Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.
COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.
By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.
Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.