Webinar: Patient-Centricity in the Time of COVID-19
Patient-Centricity in the Time of COVID-19 sponsored by Deloitte. All Deloitte employees and all HBA members can register at no charge.
The urgency for patient-centric approaches has never been greater. Amidst the pandemic, patients are hesitating to seek routine care or not following through/enrolling in clinical trials. At the same time, social justice initiatives are focusing on dismantling long-standing institutional racism, including disparities in health care access and outcomes. Pharma companies have long recognized the importance of pursuing a patient-centric approach, but few have figured out how to achieve that goal. This panel will discuss findings from the Deloitte Center for Health Solution’s most recent research on the topic, including initiatives pharma companies have already implemented, lessons learned, and barriers that remain. In addition, we will discuss:
• How can companies advance their use of digital technology to engage patients? How has COVID-19 made deepening our understanding of the role of digital technology an imperative?
• What can biopharma companies do to increase patient trust and engage a more diverse set of patients?
• How can the role of the Chief Patient Officer be elevated and made more influential across the organization?
• What is the role of patient advocacy groups and others in the ecosystem?
• What does the future of patient centricity look like?
Panelists:
• Moderator: Margaret Anderson, Deloitte managing director and former executive director, Faster Cures
• Kalahn Taylor-Clark, PhD, global head of Patient Solutions, Sanofi
• Lynn O’Conner Vos, president & CEO Muscular Dystrophy Association (2005 WOTY)
• Cynthia Grossman, PhD director, Digital Health Research Platforms, MS PATHS, Biogen
• Christi Shaw, CEO, Kite Pharma
Registration information
Event is open to: HBA Members and Nonmembers
Online registration deadline: 11 December 2020
Learning Objectives
• Envision how the role of the Chief Patient Officer be elevated and made more influential across the organization
• Elevate the role of patient advocacy groups and others in the ecosystem
• Predict the future of patient centricity
Featured Speakers
Christi
Shaw
Co-Founder,
More Moments More Memories Foundation
Kalahn
Taylor-Clark
VP and Head of Strategic Partnerships and Innovation,
Sumitomo Pharma America, Inc.
Pricing
| Regular Registration | $0.00 / €0.00 | $15.00 / €13.00 |
| Sponsor Employee Registration | $0.00 / €0.00 | $0.00 / €0.00 |
Members receive up to 50 percent discount
Event Policies
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COVID-19 Policy
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By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.
Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.