Social Media - Shaping Your Customer Base and Daily Health Management

Event details
The growth of social media has been dramatic. Given the rapid changes in the landscape of social media in healthcare, it is important to develop a better understanding of how it is used to gain access to specialty areas where you can increase your customer base and also understand the influence and how it can help in your own health management. We will explore social media from perspectives of hospitals, access/payers, individual healthcare and healthcare advertising. Find out the value in using social media to enhance your healthcare experience.

Learning objectives
1. Demystify social media campaigns currently being used in the healthcare space
2. Define new customer base within the social media space
3. Formulate new tactics or initiatives that use social media as the channel

Agenda
5:30pm - 6:30pm    Registration, networking, refreshments
6:30pm - 6:40pm    Opening remarks
6:45pm - 6:50pm    Grey Healthcare Group remarks
7:00pm - 7:30pm    Breakout 1
7:35pm - 8:05pm      Breakout 2
8:10pm - 8:40pm    Breakout 3
8:50pm - 9:00pm    Wrap up/closing remarks

Event location
Grey Healthcare Group
200 Fifth Avenue, 5th Floor
New York, NY 10010
212-866-3000

Directions

Special instructions:
Pre-registration recommended. Photo ID required.

Sponsor

Speakers
Sarah-Jane Barker
VP, market access strategy, WG Consulting

Gina Czark
Head of social media, New York Presbyterian Hospital

Megan Fabry
VP, director of digital strategy, Grey Healthcare Group

Registration information
Event is open to: HBA members and non-members
Online Registration deadline: 2/9/15
Onsite (walk-in) registration: Is allowed

Capacity
Is capacity limited? Yes
Space is limited to 65 registrants.

Cancellations/refunds
Is this event refundable? Yes
Requests for cancellations and refunds must be submitted in writing to events@hbanet.org by 2/9/15; no refunds are available after this date.

Event questions/support
- Program contact for event details: Contact email metro@hbanet.org and/or phone 973-582-1980
- Membership questions: membership@hbanet.org or 973-575-0606 ext 1
- Trouble with online registration: events@hbanet.org or 973-575-0606 ext 3

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Interested in volunteering?
Make the most of your HBA membership by volunteering! We have positions open on our program teams and service areas. Expand your HBA network, learn new skills, and increase your professional visibility. To volunteer, please send an email to Metro@hbanet.org, and put "I'd like to volunteer!" in the subject line.

Pricing

	Member	Non-Member
Regular Registration	$55.00 / €47.00	$80.00 / €68.00

Members receive up to 50 percent discount

Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.