Deep Dive into Qualitative Research Techniques
HBA Cincinnati Presents: A Market Research Lunch & Learn Speaker Series - Mastering the Art of Customer Insights. Grab your lunch, invite a fellow HBA member and join us for this five-part market research virtual webinar series. You'll learn how to harness customer insights step by step through powerful market research methods that you and your organization can leverage to gain invaluable market intelligence, develop personalized customer journeys and address the critical business problems that are most important to your healthcare clients!
Special guest speaker Jule Leonard of Market Vision Research will take a deep dive into the how, when and why's of qualitative research. This market research methodology is subjective and focuses on understanding motivations and reasons for customer behavior and their decisions through detailed narratives. Methods includes interviews, observations, and content analysis. The research data is then analyzed to better understand themes and identify useful insights.
This event is part of a series. Click here to purchase.
Learning Objectives
- define qualitative research
- list qualitative research methods
- analyze qualitative research data at an introductory level
Agenda
12:00 PM - 12:15 PM | Welcome and Introduction |
12:15 PM - 12:45 PM | Speaker Presentation |
12:45 PM - 1:00 PM | Question and Answer |
Additional Event Information
Please note: This webinar will be recorded and sent out to all registrants within a few days of the live broadcast.
- Online registration deadline: 16 October 2024
- Event is open to: HBA Members and Non-members
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This event is not refundable.
Pricing
| Regular Registration - Virtual | $20.00 / €20.00 | $35.00 / €35.00 |
Members receive up to 50 percent discount
Event Policies
Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.
COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.
By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.
Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.