Webinar - Maximizing Online Market Intelligence and Impact: Insights and Tools from Google Healthcare

Please note this webinar will take place from 12:00 PM to 1:00 PM Eastern Standard Time. Please convert into your local time zone and mark your calendar accordingly.

Can’t join the live broadcast? Watch or listen later
Even if you can’t participate in the live broadcast, you won’t miss out. Individuals who sign up for the webinar and complete the registration process receive a link to the recorded webinar.

Description
With the expanding scale and diversity of healthcare-related data, healthcare business professionals – including specialists in marketing, PR, medical and professional communications, thought leadership, public policy, and even legal and regulatory affairs – are being challenged to understand and respond to the interests and concerns of patients, caregivers, healthcare providers and other stakeholders. Google faces this challenge daily, answering more than 30 billion healthcare queries on an annual basis.

In this webinar, Google Healthcare Analytic Lead Meghna Danton will share an overview of Google's experience around healthcare-related activities online and provide a hands-on demonstration of free analytics tools that examine internet user activities, survey social sentiment, and correlate real events with web behavior. These tools, including Google Trends, Google Correlate, Google Brand Impressions, and Our Mobile Planet, can be employed to yield insights on topics such as:
- How are your customers and stakeholders searching online for healthcare information?
- What does the “patient pathway” look like for specific healthcare conditions?
- What meaningful seasonal and geographical patterns are evidenced in search behavior?
- What type of content are your customers or stakeholders looking for?
- What wide-scale or niche trends are there in social sentiment related to your product(s) and customer(s)?

Ms. Danton has extensive experience in online data analysis and contributed to the development of the Google analytics tools that will be demonstrated.

Learning objectives
1. Describe the online healthcare market landscape, including opportunities for customer and stakeholder engagement
2. Identify potential challenges and opportunities related to interpreting online data
3. Use analytics tools to enhance online data evaluation

Agenda
12:00 PM - 12:05 PM    Welcome and introduction - Heather Van Ness, HBA Metro chapter
12:05 PM - 12:40 PM    Presentation - Meghna Danton, Google Healthcare
12:40 PM - 12:55 PM    Q&A and Close

Speaker
Meghna Danton
Google Healthcare Analytic Lead

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: 11:00 AM EST on February 19, 2015

Member price:
$25

Nonmember price:
$40

Site License*:
$350
*This single site license is for use when a group of individuals view the live webinar broadcast together in a classroom or group setting at one (1) physical location. The webinar may not be rebroadcast, retransmitted or recorded.

Cancellations/refunds
Is this webinar refundable? No

Event questions/support
- Program contact for event details: Email metro@hbanet.org or call 973-582-1980
- Membership questions: membership@hbanet.org or 973-575-0606 ext 1
- Online registration assistance: events@hbanet.org or 973-575-0606 ext 3
- Technical support: info@hbanet.org

Pricing

	Member	Non-Member
Individual Registration	$25.00 / €21.00	$40.00 / €34.00
Site License	$350.00 / €300.00	$350.00 / €300.00

Members receive up to 50 percent discount

Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.