24 April 2019
1:00 PM - 7:59 PM PST
Registration for this event has closed
HBA LOS ANGELES PRESENTS

Postponed: Build Your Executive Skills: Media Interviews and Stakeholder Communications

Due to unforeseen circumstances this event has been postponed and will be rescheduled. It will be rescheduled but a date has yet to be determined. Please continue to check back periodically for updates.

After meeting new faces from co-hosts HBA and Biocom LA, work on building your executive skills in media and stakeholder communications at this interactive program. Creating and articulating purpose-driven, compelling messages are critical leadership competencies, no matter if you are communicating with reporters, HCPs, investors, regulators, payers, employees, or patients. Learn how to convey powerful takeaways to every stakeholder.

At the event, communications gurus and a veteran healthcare reporter will share what it takes to prepare for and participate in an effective media interview, including during a crisis. Moderated by Syneos Health PR, we will cover what a reporter wants from an interview, how to develop and deliver key messages, and how to bridge when asked difficult questions. Attendees will then join small group Communications Training Workshops to hone their skills and get advice from our broader group of experts with experience communicating with all stakeholders.

Agenda
5:00 PM - 6;00 PM    Networking with HBA and Biocom participants
6:00 PM - 6:30 PM    HBA and Biocom remarks and panel introductions
6:30 PM - 7:30 PM    Panel educational forum
7:30 PM - 8:30 PM    Communications training workshops

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: 25 April 2019
Onsite (walk-in) registration: Is allowed

    Onsite registration is not recommended. If you choose to register onsite, please arrive at least fifteen
    minutes early and be prepared to use your smartphone/mobile device to complete the transaction.
    Only credit card payments are accepted. Nonmembers are advised to create an HBA profile
    prior to arriving.


This event is nonrefundable.

Learning Objectives

1. Craft and deliver compelling messages
2. Communicate with confidence to various stakeholders
3. Understand media interviewing fundamentals

Featured Speakers

Christine Cassiano
Chief Communications Officer, Allogene Therapeutics,
Deborah Kazenelson Deane
PR specialist, Syneos Health
Sally Stewart
Editor-in Chief, Newsroom and Assoc. Director, Media Relations, Cedars-Sinai,

Event Sponsor




Pricing

 MemberNon-Member
Regular Registration$30.00 / €26.00$50.00 / €43.00

Members receive up to 50 percent discount



Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.