Creativity: A People-Centered Approach for Healthcare Businesses and Your Role in Leading the Change
We believe creativity unlocks potential. This is about thinking and speaking to customers in a different way, tapping into or releasing a different way of communication, beyond products and features. It’s about considering how messages resonate with people because of how they speak to them as people. It addresses behaviors, attitudes and emotions rather than just facts.
In this inspiring event in partnership with Cannes Lions and Loooped, we will talk about creativity in healthcare and how you can harness it to make a difference to your company and have more impact on customers and ultimately on patients.
The event is split in two parts:
Interactive presentation:
• Emerging environmental themes for businesses
• What’s unique about your company’s approach?
• Creativity unlocking potential
Panel discussion with healthcare leaders:
• Creativity unlocking potential
• Your role in leading your company on a more unique path
Agenda
6:45 - 7:00 PM Registration and welcome
7:00 - 7:15 PM Introductions
7:15 - 7:45 PM Concept presentation on creativity (Loooped)
7:45 - 8:30 PM Panel discussion
8:30 - 9:15 PM Networking
Special instructions: Tube station: Paddington, Warwick Avenue or Royal Oak. The building is opposite Novotel.
Registration information
Event is open to: HBA members and nonmembers
Early bird registration deadline: 5 April 2017
Online registration deadline: 25 April 2017
Onsite (walk-in) registration: Is NOT allowed
Member rate:
$20 (approximately 16 £) until 5 April 2017
$30 (approximately 24 £) after 5 April 2017
Nonmember rate:
$30 (approximately 24 £) until 5 April 2017
$40 (approximately 32 £) after 5 April 2017
This event is nonrefundable.
Learning Objectives
1. Understand the importance of creativity in business relationships
2. Recognize how healthcare businesses interact with customers and patients
3. Identify opportunities for creativity to drive differentiation
Featured Speakers
Louise
Benson
Executive festival director - Lions Health,
Cannes Lions
Louise
Benson
Executive festival director - Lions Health,
Cannes Lions
Christine
Blum-Heuser
Senior manager brand communication, branding and strategic projects,
Merck KGaA, Darmstadt Germany
Christine
Blum-Heuser
Senior manager brand communication, branding and strategic projects,
Merck KGaA, Darmstadt Germany
Stefne
Pienaar
Medical information regional lead - Europe,
Pfizer Inc.
Stefne
Pienaar
Medical information regional lead - Europe,
Pfizer Inc.
Pricing
| Regular registration | €26.00 / $30.00 | €34.00 / $40.00 |
Members receive up to 50 percent discount
Event Policies
Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.
COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.
By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.
Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.