HBA OLD Europe presents

Healthcare Supporting Healthy Lifestyles

Date and time



IMS Health S.r.l.

Viale Certosa n.2

Milan, Itally  Itally

+39 02 697861


Event contact





Event sponsors

Event description
The pharmaceutical industry mission is to make a difference in the lives of patients. Nowadays it is time for it to go "beyond the pill" and see what else can be done in addition to the achievements gained through the discovery and use of medicines. Healthcare today is undergoing radical transformation, shaping the way medicine is developed, delivered and consumed. Digital technologies are fueling innovation and change. Digital health is the integration of the digital world and the healthcare world. People who have any type of health conditions are given more than just a bottle with pills inside; in addition or even instead of it they are provided with services that deliver proactive and personalized approaches to patient’s journey. Such new offerings include telehealth services, health mobile apps and wellness program.

At this event we will see how the advent of technology and, in particular, mobile apps could have a deep impact both on individuals and companies employees, contributing to healthier lifestyles and consequently on more health and satisfaction.

A special focus will be then put on how companies, also applying health and well-being apps, will be able to exploit digital technology to increase employees' satisfaction and how the same could take advantage of a more satisfying working environment to boost their reputation.

We will finally have the opportunity to learn more from the best practice already developed and applied with these purposes by Novartis Italy. Since 2013 the company participates in the GCC (Global Corporate Challenge): seven participants per team, one pedometer for participant, at least 10,000 steps per day, an app. Numbers demonstrate that this has been a very successful initiative both for the individuals and for the company.
Learning objectives
1. Listen to how technology can have a deep impact both on individuals and on professional environments
2. Develop and understanding on how mobile apps relate to health and well-being can drive and change lifestyles
3. Discover how industry can leverage digital technology to increase employees' satisfaction and companies' reputation

6:00 - 6:30 PM     Event registration and networking
6:30 - 6:45 PM     Welcome and HBA introduction
6:45 - 7:15 PM     Healthcare supporting healthy lifestyles
7:15 - 7:40 PM     Healthy lifestyles and employer branding: the best is yet to come
7:40 - 8:00 PM     One step forward for a "be healthy" environment. The case of Novartis Italy
8:00 - 8:20 PM     Q&A and discussion
8:20 - 9:00 PM     Closure and networking

Event location
IMS Health S.r.l.
Viale Certosa n.2
20155 Milan
+39 02 697861




Carlo Salvioni
Sales and marketing director, IMS Health S.r.l.

Corrado Tomassini
Partner, Havas PR Milan

Rosa D'Acunti
Corporate and internal communication manager, Novartis S.p.A.

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: November 24, 2015
Onsite (walk-in) registration: Is allowed

Member rate:
$16.32 or Eur 15 until November 24, 2015
$21.75 or Eur 20 after November 24, 2015

Nonmember rate:
$27.19 or Eur 25 until November 24, 2015
$32.63 or Eur 30 after November 24, 2015

Space is limited to 50 registrants.

Event questions/support
- Chapter contact for event: Iolanda Severino at ioleseve@gmail.com or +393454763826
- Membership questions: membership@hbanet.org or 973-575-0606 ext 1
- Online registration assistance: events@hbanet.org or 973-575-0606 ext 3

Visit us online

This event is nonrefundable.


Featured speakers


Learning objectives


Registration information

The registration button at the bottom of the page will not show if online registration has closed or if the event has reached capacity. If you are a guest and the registration button is not showing, it may be that this is a member-only event. Read more about the benefits of membership or contact us about membership.

The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.


 Registration NamePrice Level1 - Regular2 - Onsite

RegistrationName Regular Registration

 Regular RegistrationMember$16.32$21.75
 Regular RegistrationNon-Member$27.19$32.63

By registering for this event, you acknowledge that you may be photographed, videotaped and/or audio-taped during the course of the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.