Webinar - Using Social Media to Build Your Personal Brand and Entrepreneurial Digital Footprint

Webinar broadcast time
Event date: January 27, 2015
Day of week: Tuesday
Start time: 12:00 PM
End time: 1:00 PM
Time zone: EST; please convert into your local time zone and mark your calendar accordingly.

Description
Today’s working culture demands a level of productivity and technology savvy that is ushering a whole new era of innovation, multi-tasking and success. Today’s employee, consultant or entrepreneur needs to leverage social media to create an authentic and helpful online presence that gets noticed, remembered and followed, so that they can nurture that next opportunity for growth.

Your online brand, your social media presence, your avatar, can help drive your personal brand as an entrepreneur or as an employee. Understanding and maximizing the role of social media and technology is paramount to your success.

Crafting a digital footprint via social media can accomplish several things, including: access to venues/opportunities for better networking and collaboration; providing and seeking mentorship; and, creating and nurturing your brand as someone who can add to business success via thought leadership.

Together, we will learn how to use social media to create a digital avatar, which continuously promotes our brand in real time and online. A great digital footprint transcends cultural barriers, displays effective emotional branding, gains attention and adds value. The web, especially social technology, has made it possible for today’s entrepreneur and employee to design, develop, and sustain an online persona.

Our speaker, Penina Rybak, is the CEO of Socially Speaking LLC, a boutique educational consulting firm. Penina authored The NICE Reboot: A Guide to Becoming a Better Female Entrepreneur-How to Balance Your Cravings for Humanity and Technology in Today's Startup Culture. Penina also created the Socially Speaking™ iPad App, is an entrepreneur, a licensed and practicing pediatric speech-language pathologist specializing in Autism intervention, and an educational technology consultant (Apple™ technology) and iPad evangelist. Learn more about Penina Rybak at www.niceinitiative.com.

Note: Access to the recorded webinar will only be provided to individuals who register for the webinar, but who are not able to attend the live broadcast. The recording will be available only to these individuals and only for thirty (30) days following the live broadcast.

Learning objectives
1. Use emotion and humor to enhance your brand
2. Describe the role of social media in promoting your service or brand
3. Develop and maintain your online presence for increased creativity and productivity.

Agenda
12:00 PM - 12:05 PM   Welcome and opening remarks
12:05 PM - 12:45 PM   Presentation by Penina Ryback
12:45 PM - 12:55 PM     Questions and answers
12:55 PM - 1:00 PM       Closing remarks

Speaker
Penina Ryback
Founder/CEO, Socially Speaking LLC

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: 10:00 AM EST on January 27, 2015

Member price:
$25

Nonmember price:
$40

Site License*:
$350
*This single site license is for use when a group of individuals view the live webinar broadcast together in a classroom or group setting at one (1) physical location. The webinar may not be rebroadcast, retransmitted or recorded.

Capacity
Any limit on maximum number of registrants? Yes
This webinar is limited to 1,000 registrants.

Cancellations/refunds
Is this webinar refundable? No

Event questions/support
- Program contact for event details: Email metro@hbanet.org or call 973-582-1980
- Membership questions: membership@hbanet.org or 973-575-0606 ext 1
- Trouble with online registration: events@hbanet.org or 973-575-0606 ext 3

Please click here to see an article with further information.

Pricing

	Member	Non-Member
1 - Individual Registration	$25.00 / €21.00	$40.00 / €34.00
2 - Site License	$350.00 / €300.00	$350.00 / €300.00

Members receive up to 50 percent discount

Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.