HBA and DIA Global Present: Mastering Media Interviews and Stakeholder Communications
After meeting new faces from co-hosts HBA San Diego and DIA, work on building your executive skills in media and stakeholder communications at this interactive program. Creating and articulating purpose-driven, compelling messages are critical leadership competencies, no matter if you are communicating with reporters, HCPs, investors, regulators, payers, employees or patients. Learn how to convey powerful takeaways to every stakeholder.
At the event, communications gurus and a veteran healthcare reporter will share what it takes to prepare for and participate in an effective media interview, including during a crisis. Moderated by Syneos Health PR, we will cover what a reporter wants from an interview, how to develop and deliver key messages and how to bridge when asked difficult questions. Attendees will then join small group communications training workshops to hone their skills and get advice from our broader group of experts with experience communicating with all stakeholders.
Agenda
4:00 - 5:00 PM Networking, cocktails and heavy appetizers
5:00 - 5:15 PM HBA San Diego and DIA remarks and panel introductions
5:15 - 6:00 PM Mastering media interviews panel discussion
6:00 - 7:30 PM Breakout communication training workshops
7:30 - 8:00 PM Networking and event wrap-up
Special instructions: Discounted parking is available at the Convention Center.
Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: 23 June 2019
Onsite (walk-in) registration: Is allowed
Onsite registration is not recommended. If you choose to register onsite, please arrive at least fifteen minutes
early and be prepared to use your smartphone/mobile device to complete the transaction. Only credit card
payments are accepted. Nonmembers are advised to create an HBA profile prior to arriving.
Cancellations/refunds
Is this event refundable? Yes
If yes, requests must be submitted in writing to events@hbanet.org by 21 June 2019; no refunds are available after this date.
Learning Objectives
1. Craft and deliver compelling messages
2. Communicate with confidence to various stakeholders
3. Understand media interviewing fundamentals
Featured Speakers
David
Polk
Director, Corporate Communications,
Ionis Pharmaceuticals
Pricing
| 1 - Regular Registration | $50.00 / €43.00 | $75.00 / €64.00 |
| 2 - DIA members registration | $50.00 / €43.00 | $50.00 / €43.00 |
| 3 - Sponsor Employee Registration | $50.00 / €43.00 | $50.00 / €43.00 |
Members receive up to 50 percent discount
Event Policies
Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.
COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.
By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.
Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.