The ROI of Failure: Operationalizing Experimentation
In an era where risk aversion often stifles growth, the greatest competitive threat isn't making a mistake—it’s moving too slowly to learn from one. "The ROI of Failure: Operationalizing Experimentation" is an immersive session designed to dismantle the myth of perfection and replace it with a high-velocity strategy for innovation.
This session will examine the strategic value of intelligent risk-taking by redefining failure as essential data, focusing on how to create psychological safety and design "safe-to-fail" experiments that accelerate learning to drive business advantage. Attendees will move beyond theory to master the practical role of feedback loops, ensuring that every setback is treated as a critical data point in a continuous cycle of improvement rather than a dead end.
We will introduce the "Intelligent Failure Checklist," a rigorous framework for evaluating experiments based on three pillars: maintaining low costs to protect the bottom line, ensuring high speed to outpace the market, and extracting high-information data points that were previously out of reach. The session culminates in a candid discussion featuring a panel of leaders who will share their personal experiences with failure, the professional consequences they faced, and the unique impact of taking risks within highly regulated environments like life sciences.
You will walk away with a concrete roadmap to institutionalize learning and the financial logic required to communicate the value of experimentation to shareholders. This is a masterclass in building a "fail-fast" engine that turns unexpected results into your company's most valuable asset. Join us to learn how to stop fearing the fall and start leveraging the bounce.
Learning Objectives
- Master the "Intelligent Failure" Checklist to de-risk and accelerate small-scale experiments.
- Build feedback loops that turn "failed" results into high-value data for strategic pivoting.
- Foster psychological safety to drive innovation and risk-taking in highly regulated industries.
Agenda
12:30 PM - 12:45 PM | Introduction |
12:45 PM - 1:15 PM | Webinar |
1:15 PM - 1:30 PM | Q&A |
Additional Event Information
-
Please note: This webinar will be recorded and sent out to all registrants within a few days of the live broadcast.
- Online registration deadline: 28 January 2026
- Event is open to: HBA Members and Non-members
-
This event is not refundable.
Pricing
| Regular Registration - Virtual | €10.00 / $10.00 | €20.00 / $20.00 |
| Sponsor Registration - Virtual | €10.00 / $10.00 | €10.00 / $10.00 |
Members receive up to 50 percent discount
Event Policies
Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.
COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.
By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.
Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.