29 January 2026
1:00 PM - 2:00 PM GMT
Registration for this event has closed
HBA NORTHERN EUROPE REGION PRESENTS

The ROI of Failure: Operationalizing Experimentation

These days, playing it too safe often means missing out. The real risk isn’t making mistakes—it’s not learning from them quickly enough. This session, “The ROI of Failure: Putting Experimentation into Practice,” is all about letting go of the idea that everything has to be perfect, and instead focusing on how to try new things, learn fast, and get ahead.

We’ll talk about why it’s smart to take calculated risks and see failure differently—as something that gives you valuable information. We’ll look at how to create a workplace where people feel comfortable trying new ideas, and how to set up small, “safe-to-fail” experiments that help you learn and improve faster. You’ll see how using feedback from these experiments can lead to real progress, treating setbacks as lessons rather than endpoints.

We’ll also share a practical tool called the “Intelligent Failure Checklist.” This helps you judge your experiments by focusing on three things: keeping costs low so you don’t overspend, moving quickly to stay ahead of the competition, and getting useful insights you couldn’t have found otherwise.
To bring this to life, we’ll have a panel of leaders who will openly discuss their own learnings, the challenges they faced, and what happened when they took risks in industries where rules are strict, like life sciences.

By the end, you’ll have a clear idea on how to build a culture of learning for yourself, in your company, and show others why experimenting and learning from mistakes is good for business. This session is your guide to turning setbacks into stepping stones and making your career stronger. Join us and discover how to embrace what goes wrong, bounce back, and get better each time.


Learning Objectives

  1. Master the "Intelligent Failure" Checklist to de-risk and accelerate small-scale experiments.
  2. Build feedback loops that turn "failed" results into high-value data for strategic pivoting.
  3. Foster psychological safety to drive innovation and risk-taking in highly regulated industries.

Agenda

5:30 PM - 5:45 PM
Introduction
5:45 PM - 6:45 PM
Webinar
6:15 PM - 6:30 PM
Q&A

Additional Event Information

  • Please note: This webinar will be recorded and sent out to all registrants within a few days of the live broadcast.
  • Online registration deadline: 28 January 2026
  • Event is open to: HBA Members and Non-members
  • This event is not refundable.

Event Sponsor


Pricing

 MemberNon-Member
Regular Registration - Virtual€0.00 / $0.00€20.00 / $20.00
Sponsor Registration - Virtual€0.00 / $0.00€20.00 / $20.00

Members receive up to 50 percent discount



Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.