Bust Myths to Align Commercial and Compliance Functions for Promotional Strategy/Digital Innovation

Event details
It’s critical for commercial teams and compliance functions (regulatory, legal, compliance) to be collaborative partners versus opponents. Alignment between these stakeholders drives the top and bottom line, leading to greater market competitiveness while reducing risk.

This special executive women's breakfast (EWB) event focuses on the need for exquisite collaboration between stakeholders involved in promotional material strategy and development. Benchmark data shows that misalignment around promotional decisions costs companies millions of dollars and reduces the industry's ability to be effective in an ever-more restrictive culture.

Join us if you are involved in multi-channel marketing/communications (inside the company or at a promotional agency); promotional review; marketing operations; or are members of one of the compliance functions (regulatory, legal or compliance). This is a highly interactive meeting for best practices sharing, problem-solving and networking.

National experts on conflict resolution and New York Times award-winning author of "Letters To My Younger Self” will dissect the myths and misperceptions that challenge collaboration. A multi-disciplinary team (digital marketing, legal, regulatory compliance) will present a digital alignment case study. Other industry veterans will share their perspective as well.

Attendees have the opportunity to be cited as a contributing author of a White Paper series on this topic. Come with your 'opposite' function and get a discount.

Learning objectives
1. Hear new data that benchmarks the many ways companies are losing money, time and competitive   advantage due to functional misalignment.
2. Examine best practices from leaders in both Commercial and Regulatory/Legal/Compliance roles.
3. Learn new approaches to resolve conflicts, solve problems, and drive results.
4.

Agenda
7:30 AM - 8:15 AM        Registration/breakfast/networking
8:15 AM - 8:25 AM        Welcome/opening remarks
8:25 AM - 10:25 AM        Program
10:25 AM - 10:30 AM          Closing
10:30 AM - 11:00 AM          Optional networking

Event location
Shire Pharmaceuticals
1400 Liberty Ridge Drive
Wayne, PA 19087
(484) 595 8550

Special instructions:
***Eligibility criteria must be met to participate - participation in this executive women's breakfast (EWB) event is based on the eligibility requirements as noted below. Please review this section to determine if you are eligible to participate. Registration will be monitored to ensure only those eligible remain registered. All others will be notified regarding cancellation from the event.***

Eligibility criteria
Event is open to HBA Rising Stars and HBA members and nonmembers who meet the following eligibility criteria:
Participation in the Executive Women’s Breakfast (EWB) series is BY INVITATION ONLY. Individuals must be currently (or were most recently) employed in one of the following position levels:
Chairman, President, EVP, SVP/VP/AVP, Executive Director/Senior Director, Director or equivalent Agency or Other Service Provider
Chairman, President, Partner, Managing Director, or equivalent

Sponsor

Speakers
Regulatory: Stacy Reese has over 16 years of experience in promotional regulatory compliance. Her expertise spans all stages of a product’s life cycle and diverse media outlets. Stacy is also an active member of internal and cross company social media teams at Shire and formerly at AstraZeneca.

Marketing: Brian Williams’ marketing expertise with multi-media channels spans different stages of a product’s life cycle, from early development to mature brands experience. Brian was with Bristol Myers Squibb and Merck prior to joining Shire.

Legal: Elaina Werner is a commercial attorney with 13 years of experience in the pharma industry. Her expertise includes FDA law, regulatory and compliance for sales and marketing and brand support across all stages of a product's life cycle. She previously worked at AstraZeneca.

STAR Volunteer: Ilyssa Levins will be addressing the importance of myth busting on May 1st at the Woman of the Year (WOTY) celebration luncheon where she will receive the STAR Award.

Award Winning Author: Ellyn Spragins career includes columns and articles in the New York Times; Fortune Small Business; Newsweek; O, The Oprah Magazine; and Working Woman.

Workplace Performance Booster: Dr. Susan Winter is a nationally known expert in applying cognitive techniques to optimize stakeholder collaboration and solve complex business challenges.

Registration information
Event is open to: HBA members and nonmembers
Online Registration deadline: 5/12/2014
Onsite (walk-in) registration: Is NOT allowed

Member rate:
$50 until 5/10/2014
$60 after 5/9/2014

Nonmember rate:
$65 until 5/10/2014
$75 after 5/9/2014

Other rate:
Women In Transition (WIT)
$25 until 5/12/2014

Capacity
Is capacity limited? Yes
Space is limited to 50 registrants.

Cancellations/Refunds
Is this event refundable? Yes
If yes, must be submitted in writing to events@hbanet.org by 5/9/2013; no refunds are available after this date.

Event Questions/Support
- Program contact for event details: Contact email hba_gp@yahoo.com and/or phone
- Membership questions: membership@hbanet.org or 973-575-0606 ext 1
- Trouble with online registration: events@hbanet.org or 973-575-0606 ext 3

Visit Us Online:
Web: www.hbanet.org
Facebook: http://www.facebook.com/HBAGP
LinkedIn: http://www.linkedin.com/groups?home=&gid=3678728&trk=anet_ug_hm
Twitter: @HBAgp

Pricing

	Member	Non-Member
Regular Registration	$60.00 / €51.00	$75.00 / €64.00
Women In Transition	$25.00 / €21.00	$25.00 / €21.00

Members receive up to 50 percent discount

Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.