HBA Boston presents

Patient Empowerment: The Impact of Digital Health and Mobile Technology to Engage Patients

Date and time



Novartis Institute for Biomedical Research (NIBR) Auditorium

Cambridge, MA  United States


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Event details
The epicenter of the health care system is expanding from the doctor’s office to the patients' homes. Patients have increased influence and power over healthcare decisions, including prescribing choices. Given this shift in power, it is critical for individuals and organizations in the healthcare industry to understand this changing environment and its various factors.

Many factors contribute to the trend of increasing patient empowerment, including the aging of the population and high prevalence of chronic diseases, the need to reduce healthcare costs, access to internet and social media, and availability of novel technological tools. In particular, through the internet and mobile technology, patients are able to access more information and to become better educated about their diseases. They can use new and innovative tools to play an increased role in managing their conditions, thus becoming more engaged with their disease and treatments. The four panelists represent key stakeholders in healthcare: the patient, the pharmaceutical industry, and the providers. Susan Dwyer comes from Patient Power, an organization dedicated to providing cancer patients with the resources and information they need to have the confidence, knowledge and hope to help them--or their loved one--live well with cancer. Lisa Neal Gualtieri is interested in the influence of patient empowerment on the patient-physician dialogue and on how to improve patient-physician communication around internet use. Andrew Jones contributes on the pharmaceutical side by sharing his focus on offering patient support “beyond the pill" program from AstraZeneca. AZ is now testing the efficacy of this program in combination with medication in clinical trials. And finally, from the providers' perspective, Karen Chase leads a remote monitoring Connected Cardiac Care Program for high risk heart failure patients that reduced hospital readmissions by 50%. This dynamic round table is moderated by Michele Derai, whose passion is to help healthcare companies integrate the patient and physician experience/perspective to create patient-centric strategies and tactics for brands and organizations.

Each of the speakers will provide a unique perspective on patient empowerment, and specifically on the importance of the internet, social media and mobile technology. Their interactions will create an interactive and insightful discussion around the pros and cons of patient empowerment within the healthcare environment. Attendees will also have the opportunity to engage with and ask questions of the panelists.

Learning objectives
1. Describe the current trends in patient empowerment
2. Understand how patient empowerment impacts the healthcare environment
3. Understand the role of the internet, social media and new technology on patient empowerment
4. Identify the business and communications opportunities and challenges associated with patient empowerment

5:30 PM - 7:00 PM     Registration/networking, appetizers
6:30 PM - 7:00 PM     Annual business meeting (Members only)
7:00 PM - 7:10 PM     Welcome/opening remarks
7:10 PM - 8:00 PM     Introduction of topic and panel discussion
8:00 PM - 8:15 PM     Q&A
8:15 PM - 8:25 PM     Closing remarks
8:25 PM - 9:00 PM     Networking

Event location
Novartis Institute for Biomedical Research (NIBR) Auditorium
250 Massachusetts Avenue
Cambridge, MA 02139



Susan Dwyer
Patient Power

Lisa Neal Gualtieri
Tufts University School of Medicine; Assistant Professor of Public Health and Community Medicine

Andrew Jones
Astra Zeneca, VP Pharmaceutical innovation

Karen Chase

Michele Derai (Moderator)
CEO, Aptel Research

Registration information
Event is open to: HBA members and nonmembers
Online Registration deadline: 10/13/14
Onsite (walk-in) registration: Is allowed

Is capacity limited? Yes
Space is limited to 200 registrants.

Is this event refundable? Yes
If yes, must be submitted in writing to events@hbanet.org by 10/13/2014; no refunds are available after this date.

Event questions/support
- Program contact for event details: Email bronwyn.owens@novartis.com and/or call 612-518-8013
- Membership questions: membership@hbanet.org or 973-575-0606 ext 1
- Trouble with online registration: events@hbanet.org or 973-575-0606 ext 3


Featured speakers


Learning objectives


Registration information

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The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.


 Registration NamePrice LevelOnline

RegistrationName Regular Registration

 Regular RegistrationMember$40.00
 Regular RegistrationNon-Member$70.00

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