Accelerating Your Journey to "Customer-Centricity"

Event description
Join HBA Greater Philadelphia for this interactive keynote event, which will focus on “customer-centricity”.

Managing the shift from a “product-centric” organization to a “customer-centric” organization is a multi-year transformational journey that touches the entire organization and can’t be done all at once. There’s no magic “one-size-fits-all” approach. By benchmarking “customer-centric” organizations across many industries, your journey to “customer-centricity” can be accelerated.

This keynote program, which will be led by Darrell Griffin, will teach the “seven drivers of journey to customer centricity.” The seven drivers developed by PerformancEdge are:
     1. Shifting your mindset from “product-centric” to customer-centric;&rdquo
     2. Understanding what’s driving customer changes and building proactive strategies to
     address them
     3. Developing new business models and performance metrics by growing mutual value
     relationships with customers
     4. Positioning your products and services as solutions for improving customer experiences
     5. Moving decision power to cross-functional customer teams
     6. Treating every customer interaction an opportunity to gain new insights
     7. Developing the capability to “co-innovate” with customers

Participants will be asked to complete a brief anonymous survey which will help our speaker determine the three drivers of focus for the evening. Additionally, participants will be aided in identifying actions they can take to accelerate their “customer-centric” journey – whether they’re just beginning or already “well down the road.”

Learning objectives
1. Know and understand the seven drivers of the journey to “customer-centricity”
2. Determine where attendees are on the “customer-centricity” continuum
3. Identify two specific actions that attendees can take to accelerate their journey to “customer-centricity” within their organizations

Agenda
5:30 - 6:15 PM    Arrivals and networking
6:15 - 6:30 PM    Welcome and opening remarks
6:30 - 8:00 PM    “Accelerating Your Journey to Customer-Centricity” by Darrell Griffin, sharing survey results, sub-
                            group discussion and Q&A
8:00 – 8:15 PM    Closing remarks
8:15 – 8:30 PM    Final networking and departure

Event location
Johnson & Johnson (Janssen) Pharmaceutical Research & Development
1400 McKean Road
Ambler (Spring House), PA 19477
215-628-5000

Directions

Special instructions: “Ambler” is needed for GPS use. Enter from McKean Road and follow signs to Entrance A. Johnson& Johnson (Janssen) has plenty of parking at this site. Visitor spaces are clearly marked.

Sponsor

Speaker
Darrell Griffin
PerformancEdge

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: March 18, 2016
Onsite (walk-in) registration: is allowed

Member rate:
$40 until March 18, 2016
$50 after March 18, 2016

Nonmember rate:
$60 until March 18, 2016
$70 after March 18, 2016

Women in transition rate:
$25 until March 18, 2016
$35 after March 18, 2016

Space is limited to 150 registrants.

Cancellations/refunds
Is this event refundable? Yes.
If yes, requests must be submitted in writing to events@hbanet.org by March 18, 2016; no refunds are available after this date.

Event questions/support
- Chapter contact for event: Robyn V. Allen-McKinnon at rallen-mckinnon@comcast.net or 847-409-8760
- Membership questions: membership@hbanet.org or 973-575-0606 ext 1
- Online registration assistance: events@hbanet.org or 973-575-0606 ext 3

Visit us online

Pricing

	Member	Non-Member
Regular registration	$50.00 / €43.00	$70.00 / €60.00
Women in transition registration	$35.00 / €30.00	$35.00 / €30.00

Members receive up to 50 percent discount

Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.