Event description
"Everybody tells a story in their own way, but it's the need — the need to tell it. And I think everybody has it. It's just allowing yourself the space and the time to do it." – Stephen Colbert
The story you or your brand are waiting to tell has the power to accelerate or create a viral shift to increase and enable a sustainable, relevant business in the 21st century. Stories are what people remember. Even when they forget names and faces, they rarely forget a story and how it made them feel. In recent years we’ve all been advised to develop our elevator pitch and be able to deliver on demand but as with all aspects of branding, we have to employ new strategies to create greater resonance and memorable impact. Regardless of your goal (personal, professional, career advancement, brand extension, etc.), leveraging empathetic design tactics is an effective marketing strategy that has the potential to drive revenue and increase customer retention.
Join Giant around our campfire for part two of the HBA San Francisco chapter's “Future of Work Series”: a dynamic and interactive workshop on how to effectively construct, develop, and share your story. Whether the story is yours or that of your team or company, storytelling provides an impactful way to memorably and emotionally connect to your audience. Get set to warm up the senses, get a little vulnerable, and share story.
Your program event fee includes: breakfast/lunch/snack meals, venue, networking, storytelling materials.
Learning objectives
1. How to develop a story that is relatable, easy to recall and easy to share
2. Honing in on story elements that broadly resonate and trigger emotional connections
Agenda
9:00 AM - 9:45 AM Registration, breakfast, and networking
9:45 AM - 10:15 AM Program welcome and open
10:15 AM - 11:15 AM Storytelling presentations
11:15 AM - 1:15 PM Light lunch and workshops
1:15 PM - 2:00 PM Presentations of stories
Event location
Giant Creative Strategy
1700 Montgomery St
San Francisco, CA 94111
(415) 655-5200
Directions
Special instructions:
Ace Parking, 55 Francisco St, San Francisco or metered street parking is available.
Sponsor
Speaker
Christine Armstrong
Managing director, brand experience, Giant Creative Strategy
Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: October 14, 2015
Onsite (walk-in) registration: Is allowed
Member rate:
$35 until October 5, 2015
$45 after October 5, 2015
Nonmember rate:
$45 until October 5, 2015
$55 after October 5, 2015
Giant employee rate:
$25 until October 5, 2015
$35 after October 5, 2015
Space is limited to 60 registrants.
Cancellations/refunds
Is this event refundable? Yes
If yes, requests must be submitted in writing to events@hbanet.org by October 14, 2015; no refunds are available after this date.
Event questions/support
- Chapter contact for event: Allison Marshall at allison.marshall@gmail.com or (415) 517-1546
- Membership questions: membership@hbanet.org or 973-575-0606 ext 1
- Online registration assistance: events@hbanet.org or 973-575-0606 ext 3
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