17 October 2015
5:00 AM - 10:00 AM EST
Registration for this event has closed
HBA SAN FRANCISCO BAY AREA PRESENTS

Future of Work Series: Using Storytelling to Strengthen Your Brand’s Impact

Event description
"Everybody tells a story in their own way, but it's the need — the need to tell it. And I think everybody has it. It's just allowing yourself the space and the time to do it." – Stephen Colbert  

The story you or your brand are waiting to tell has the power to accelerate or create a viral shift to increase and enable a sustainable, relevant business in the 21st century. Stories are what people remember. Even when they forget names and faces, they rarely forget a story and how it made them feel. In recent years we’ve all been advised to develop our elevator pitch and be able to deliver on demand but as with all aspects of branding, we have to employ new strategies to create greater resonance and memorable impact. Regardless of your goal (personal, professional, career advancement, brand extension, etc.), leveraging empathetic design tactics is an effective marketing strategy that has the potential to drive revenue and increase customer retention.

Join Giant around our campfire for part two of the HBA San Francisco chapter's “Future of Work Series”: a dynamic and interactive workshop on how to effectively construct, develop, and share your story. Whether the story is yours or that of your team or company, storytelling provides an impactful way to memorably and emotionally connect to your audience. Get set to warm up the senses, get a little vulnerable, and share story.

Your program event fee includes: breakfast/lunch/snack meals, venue, networking, storytelling materials.

Learning objectives
1. How to develop a story that is relatable, easy to recall and easy to share
2. Honing in on story elements that broadly resonate and trigger emotional connections

Agenda
9:00 AM - 9:45 AM     Registration, breakfast, and networking
9:45 AM - 10:15 AM     Program welcome and open
10:15 AM - 11:15 AM     Storytelling presentations
11:15 AM - 1:15 PM     Light lunch and workshops
1:15 PM - 2:00 PM     Presentations of stories

Event location
Giant Creative Strategy
1700 Montgomery St
San Francisco, CA 94111
(415) 655-5200

Directions

Special instructions:
Ace Parking, 55 Francisco St, San Francisco or metered street parking is available.

Sponsor


Speaker
Christine Armstrong 
Managing director, brand experience, Giant Creative Strategy

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: October 14, 2015
Onsite (walk-in) registration: Is allowed

Member rate:
$35 until October 5, 2015
$45 after October 5, 2015

Nonmember rate:
$45 until October 5, 2015
$55 after October 5, 2015

Giant employee rate:
$25 until October 5, 2015
$35 after October 5, 2015

Space is limited to 60 registrants.

Cancellations/refunds
Is this event refundable? Yes
If yes, requests must be submitted in writing to events@hbanet.org by October 14, 2015; no refunds are available after this date.

Event questions/support
- Chapter contact for event: Allison Marshall at allison.marshall@gmail.com or (415) 517-1546
- Membership questions: membership@hbanet.org or 973-575-0606 ext 1
- Online registration assistance: events@hbanet.org or 973-575-0606 ext 3

Visit us online

Pricing

 MemberNon-Member
1 - Regular Registration$45.00 / €39.00$55.00 / €47.00
2 - Giant Creative Strategy Employees$35.00 / €30.00$35.00 / €30.00

Members receive up to 50 percent discount



Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.