HBA Greater Philadelphia and HBA Mid-Atlantic present

Moving from Elevator Pitch to Catch: Helping Others Understand Who You Are and What You Do

Date and time


Event contact

Rebecca Casaubon





Event sponsors



Have you ever been at a loss for words when describing your work to others, or have you caught yourself using too much technical jargon when speaking to someone outside your field? Communicating concisely who we are and what we do can be a particular challenge for women in STEM (science, technology, engineering and mathematics), however the tools we will identify and practice in this workshop can be used by anyone. Join business coach Michael O’Brien as he explains how women in STEM can talk about who they are and what they do in a way that connects with others. Michael will break down the art of networking, from building your personal story to calming your nerves in a sea of unfamiliar faces. Come prepared to begin crafting your own personal story with Michael's step-by-step guidance and then practice your delivery. By the time you leave, you'll have the building blocks in hand to successfully navigate any networking situation.

This program is presented by HBA Greater Philadelphia and HBA Mid-Atlantic Women in Science affinity groups, and is sponsored by DePuy Synthes and Benchworks.

The DePuy Synthes Companies are part of the Johnson & Johnson family of companies. They offer the world’s most comprehensive portfolio of orthopedic and neuro products and services for joint reconstruction, trauma, spine, sports medicine, neuro, cranio-maxillofacial, power tools and biomaterials.

Benchworks, a comprehensive marketing services agency headquartered in Chestertown, Maryland, was founded in 1991. The company specializes in the design, production and launch of complete marketing and branding services. Clients include a wide variety of companies in the life science, pharmaceutical, beverage, manufacturing and education industries in North America and Europe.

6:00 - 6:30 PM    Arrival and networking
6:30 - 7:00 PM    Speaker program: networking overview
7:00 - 7:45 PM    Workshop: developing and practicing your personal story
7:45 - 8:30 PM    Closing remarks, wrap-up and networking

Special instructions:
Parking is available anywhere on campus (not limited to ‘visitor parking’ spots).

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: 17 February, 2017
Onsite (walk-in) registration: Is allowed

This event is nonrefundable.


Featured speakers

Michael O'Brien

Executive Coach

Peloton Coaching and Consulting


Learning objectives

1. Describe your work to those outside your field in a way that is understandable and memorable
2. Confidently and successfully navigate any networking situation


Registration information

The registration button at the bottom of the page will not show if online registration has closed or if the event has reached capacity. If you are a guest and the registration button is not showing, it may be that this is a member-only event. Read more about the benefits of membership or contact us about membership.

The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.


 Registration NamePrice LevelRegular

RegistrationName Regular registration

 Regular registrationMember$30.00
 Regular registrationNon-Member$45.00

RegistrationName Women in transition registration rate

 Women in transition registration rateMember$20.00

By registering for this event, you acknowledge that you may be photographed, videotaped and/or audio-taped during the course of the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.