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Growth Through Innovation: Creativity Lab

Wed, Jul 24, 2019   4:30 PM - 7:00 PM

AstraZeneca, Wilmington, DE

Participants will experience innovative thinking during an engaging timed team event, review their team experience from the perspective of what enhanced and got in their way of being innovative.

HBA West Chester presents

Growth Through Innovation: Creativity Lab

Date and time


Event contact

Ana Ladino





Event sponsors


This presentation offers a highly interactive approach to define, practice and apply innovative thinking. Participants will experience innovative thinking during an engaging timed team event, review their team experience from the perspective of what enhanced and got in their way of being innovative.

During this timed event, participants will be in teams, solving a problem, brainstorming, making mini-decisions, and having fun.

After completing the timed event, declaring a winning team, participants review a summary from recent research on the Top Personality Traits for Innovators. One of the biggest barriers to innovation is the fear of failure. We will explore excusable and inexcusable failures, what managers can do to overcome this barrier and become failure tolerant managers. Participants review 5 ways they can create a culture of innovation in their workplace.

Attendees leave with new insights into what it takes to get small groups to be innovative and creative.

4:30 PM - 5:15PM    Networking - Hors d'oeuvres
5:15PM - 5:30 PM    Introduction
5:30PM - 6:45 PM    Presentation and Q&A
6:45PM - 7:00 PM    Closing remarks

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: 24 July 2019
Onsite (walk-in) registration: Is allowed

    Onsite registration is not recommended. If you choose to register onsite, please arrive at least fifteen
    minutes early and be prepared to use your smartphone/mobile device to complete the transaction.
    Only credit card payments are accepted. Nonmembers are advised to create an HBA profile
    prior to arriving.

This event is refundable. All refund requests must be submitted in writing to by 12 July 2019. No refunds are available after this date.


Featured speakers

Susan Morris

Founder, Susan Morris Coaching

Morris Consulting Group, LLC


Learning objectives

1. Understand how to overcome functional fixedness to enhance creativity.
2. Implement creative and innovative thinking in solving a timed team challenge.
3. Review personality traits of /innovative thinkers and barriers that derail innovation.


Registration information

The registration button at the bottom of the page will not show if online registration has closed or if the event has reached capacity. If you are a guest and the registration button is not showing, it may be that this is a member-only event. Read more about the benefits of membership or contact us about membership.

The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.


 Registration NamePrice LevelEarly (until 8 July)Regular

 Regular Registration

 Regular RegistrationMember$30.00$40.00
 Regular RegistrationMember - Euro€26.00€34.00
 Regular RegistrationNon-Member$45.00$60.00
 Regular RegistrationNon-Member - Euro€39.00€51.00

 Sponsor Employee Registration

 Sponsor Employee RegistrationMember$30.00$40.00
 Sponsor Employee RegistrationMember - Euro€26.00€26.00
 Sponsor Employee RegistrationNon-Member$30.00$40.00
 Sponsor Employee RegistrationNon-Member - Euro€26.00€26.00

By registering for this event, you acknowledge that you may be photographed, videotaped and/or audio-taped during the course of the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.