Transform the Experience, Focus on the Patient

Event description
Drug development requires a strong focus on the patient – their needs and their experience. To achieve a personalized approach, there is a push within the industry to understand what drives patients, their diseases and how to best serve their needs.

Through the experience of our panelists – industry, advocacy and patient – they will discuss the shift towards patient-centric initiatives focused on increasing patient engagement, patient advocacy, expanding access, creating patient diversity and incorporating patient perspective. They will also touch on FDA engagement, reaching historically challenging populations, designing trials with patient needs and experiences in mind along with how to measure benefits and outcomes.

Achieving a patient-centric drug development organization requires a great deal of change and collaboration across various stakeholders. This event will touch on what change each stakeholder can make to improve the patient experience and obtain their desired outcome.

Learning objectives
1. Have a deeper appreciation for the patient's journey
2. Understand the impact that programs have on the patient and how you may be able to improve the patient experience
3. Communicate to colleagues the importance of the patient experience and why it is necessary to include this in your programs and solutions

Agenda
5:00 - 6:00 PM   Registration, cocktail hour and networking
6:00 - 6:10 PM   Welcome
6:10 - 7:20 PM   Panel discussion and Q&A
7:20 - 7:25 PM   Closing remarks
7:25 - 8:30 PM     Venetian hour and additional networking

Event location
Johnson & Johnson, WHQ Cafe
One Johnson & Johnson Plaza
New Brunswick, NJ 08933

Directions

Special instructions: Pre-registration recommended, photo ID required.

Sponsors




Speakers
Beverly Harrison
Senior director, patient support, Janssen, a Johnson & Johnson company

Mary Murray
Associate director, diversity and patient engagement,Bristol-Myers Squibb

Deborah Nettune Fowler
Founder and president, Soft Bones Foundation, managing partner, Green Room Communications

Alan Susser
Pharma R&D industry lead, North Highland

Rob Weker
Principal, Weker Advisors LLC

Seema Kumar
Vice president of innovation, global health and policy communication, Johnson & Johnson

Registration information
Event is open to: HBA members and nonmembers
Regular registration deadline: September 27, 2016
Note: attendees who register after September 27 will have hand-written badges
Onsite (walk-in) registration: Is allowed

Member rate:
$45 ($55 onsite)

Nonmember rate:
$70 ($80 onsite)

Space is limited to 100 registrants.

Event questions/support
- Chapter contact for event: Metro Chapter at metro@hbanet.org or 973-582-1980
- Membership questions: membership@hbanet.org or 973-575-0606 ext 1
- Online registration assistance: events@hbanet.org or 973-575-0606 ext 3

Visit us online

Pricing

	Member	Non-Member
Onsite registration	$55.00 / €47.00	$80.00 / €68.00

Members receive up to 50 percent discount

Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.