26 April 2018
1:00 PM - 3:30 PM EST
Registration for this event has closed
HBA COLUMBUS PRESENTS

Journey To Optimize the Customer Experience In the Digital Age

As consumers shift their preferences to customization and instant delivery, the role of e-commerce and digital technology is rapidly evolving. The panel of industry leaders will be prepared to address:
• How is customization impacting the consumer experience in healthcare?
• How is e-commerce impacting manufacturers?
• What are you doing to prepare for all of the changes?
• What is the impact of new technology on healthcare providers and manufacturers?
• How is digital media operating differently and what is the new technology being utilized?

Agenda
5:00 - 5:45 PM    Registration and HBA members-only networking with speakers
5:45 - 6:00 PM    Networking concludes and transition to seating for speaker presentation
6:00 - 6:20 PM    Speaker introductions
6:20 - 7:20 PM    Speaker presentations and Q&A with attendees
7:20 - 7:30 PM    Closing remarks

Special instructions: When entering the Abbott property please check-in at main security gate, provide your name and inform them that you are there to attend the HBA event.

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: 26 April 2018
Onsite (walk-in) registration: Is allowed
    *To register onsite, please use a smartphone or other device; show your emailed receipt as proof of registration.

Cancellations/refunds
Is this event refundable? Yes
If yes, requests must be submitted in writing to events@hbanet.org by 18 April 2018; no refunds are available after this date.

Learning Objectives

1. Identify innovative ways to improve and optimize the customer's healthcare experience
2. Increase your professional network

Featured Speakers

Bob Roos
Director, ecommerce enterprise, Abbott
Sara Saldoff
Senior director, digital marketing and customer experience, OhioHealth
Matt Wingham
Director of digital marketing and ecommerce, Cardinal Health

Event Sponsor








Pricing

 MemberNon-Member
Regular registration$35.00 / €30.00$55.00 / €47.00

Members receive up to 50 percent discount



Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.