Secrets of Storytelling: How to Create Meaningful Connections With Your Audience

Event description
In today’s healthcare space, where target audiences are over-stimulated, disengaged and distracted, brands are challenged to connect with customers in a meaningful way. Every brand (novice or established) faces its own set of challenges in crafting or maintaining its share of voice. Established brands must strive to maintain their voice in the midst of an evolving marketplace marked by start-ups, while start-ups are faced with a “David vs. Goliath” situation in entering a crowded and established market.

Mastering the art of storytelling is critical to engaging and influencing your target audiences. Telling a memorable, emotionally compelling story about a brand, its mission or successes can help you better connect with new customers and maintain relationships with existing ones.

Join us and learn about storytelling secrets from our panelists who will share tips for effective storytelling along with:
- How to develop meaningful, authentic stories that will create memorable experiences for the audience
- How to use storytelling in a range of settings, including brand communications, internal communications, personal brand-building and the sales process
- How to leverage various storytelling mediums to influence an action, from visual storytelling to written communications to body language

Our esteemed panelists will be moderated by Melissa Baratta, senior vice president, healthcare, Affect, and will consist of three industry leaders:
    - David Fischer, president and principal trainer, Sandler Traning
    - Meghan O'Brien, engagement leader, etch
    - Jeanine O'Kane, president, inVentiv Public Relations Group

Learning objectives
1. Create and tell compelling and emotionally engaging stories
2. Utilize storytelling to make your brand memorable and influence an action

Agenda
5:30 - 6:00 PM   Registration and networking
6:00 - 6:15 PM   Welcome and opening remarks
6:15 - 6:30 PM   Speaker introductions
6:30 - 7:30 PM   Panel discussion
7:30 - 7:45 PM   Q&A
7:45 - 8:00 PM   Wrap up and closing remarks

Event location
Pride Technologies
420 Lexington Ave, 30th Floor
New York, NY 10070
212-235-5300

Directions

Special instructions: Pre-registration recommended, Photo ID required.

Sponsor


Speakers
Melissa Baratta (moderator)
Senior vice president, Affect

David Fischer
President and principal trainer, Sandler Training

Meghan O'Brien
Engagement leader, etch

Jeanine O'Kane
President, inVentiv Health, US Public Relations Group

Registration information
Event is open to: HBA members and nonmembers
Regular registration rate deadline: November 6, 2016
Note: attendees who register after November 6 will have hand-written badges and will need to provide proof of registration purchase to gain entry.
Onsite (walk-in) registration: Is allowed

Member rate:
$45 until November 6, 2016
$55 after November 6, 2016

Nonmember rate:
$70 until November 6, 2016
$80 after November 6, 2016

Space is limited to 125 registrants.

Cancellations/refunds
Is this event refundable? Yes
If yes, requests must be submitted in writing to events@hbanet.org by November 6, 2016; no refunds are available after this date.

Event questions/support
- Chapter contact for event: Metro Chapter at metro@hbanet.org or 973-582-1980
- Membership questions: membership@hbanet.org or 973-575-0606 ext 1
- Online registration assistance: events@hbanet.org or 973-575-0606 ext 3

Visit us online

Pricing

	Member	Non-Member
Regular registration	$55.00 / €47.00	$80.00 / €68.00

Members receive up to 50 percent discount

Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.