Engaging Customers Via Local Ecosystem Insights in Post-COVID Market
Please note this webinar will take place from 12 – 1 PM ET. Please convert into your local time zone and mark your calendar accordingly.
This presentation discusses the set of factors that have driven the need to localize approaches both for effective and resource-optimal launch and management of inline therapies. A set of local market attributes is discussed that have been found to drive the need for different approaches by market. Several examples demonstrating the shortcomings of “one-size-fits-all-markets” approaches are provided. The approach to analyze a local ecosystem is presented along with its use to determine local strategies. We discuss typical “local” strategy and execution approaches with a focus on how these can be currently used to better focus on non-F2F approaches as impacts of the COVID-19 crisis recede. A pharmaceutical executive currently addressing improved local engagement during the COVID-19 crisis will join the panel to discuss his approaches.
Agenda
Brief overview of COVID-19 impact on pharma industry marketing and engagement - John Moran, IQVIA
Discussion of local market needs and "ecosystem" analysis - Danny Stimler, Exequor Group
Discussion of local strategies and execution - John Moran, IQVIA
Q&A - John Moran, Danny Stimler and Dan Cusack, Indivior
Registration information
Event is open to: HBA Members and Nonmembers
Online registration is open until one hour before the webinar begins.
Pricing
| Regular Registration | $10.00 / €9.00 | $15.00 / €13.00 |
Members receive up to 50 percent discount
Event Policies
Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.
COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.
By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.
Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.