The Lessons of Advertising with Neal Foard: Persuasively Selling Your Agenda and Ideas

Event description
HBA SoCal is proud to present a signature event sponsored by Medtronic: The Lessons of Advertising with Neal Foard: Persuasively Selling Your Agenda and Ideas.

No matter what strengths an executive may possess, she can amplify her competitiveness by learning to be more persuasive. Women executives particularly can benefit from learning to represent their work more confidently. As it happens, persuasion, like tennis, cooking, or self-defense, can be learned. As it also happens, there is a particularly effective study guide: The Lessons of Advertising.

In a presentation on the subject of more persuasive business communication, Neal Foard reveals some of the lessons he once taught as worldwide director of creative learning for global advertising giant Saatchi & Saatchi. From the magical effect of storytelling to the predictable irrationality of decision makers, to the importance of respecting oneself as a brand, Neal gives a primer on how to be a more potent business communicator.

Prior to the key note presentation, please enjoy networking, appetizers and beverages.

About Neal Foard:
After 20 years of creating award-winning ad campaigns for clients on four continents, Neal became Worldwide Director of Creative Learning for advertising giant Saatchi & Saatchi. From the experience of thousands of business presentations to clients all over the world, Neal created The Passionate Logic Project™ to help business leaders sell their agendas more persuasively. He has been a featured speaker at TED, and consulted at Universities and Fortune 500 companies.

Learning objectives
1. Learn presentation best practices and key watch outs
2. Improve how your ideas are presented and received
3. Network, expand and deepen your relationships with other professional women

Agenda
5:30 PM - 6:45 PM   Sign-in, networking, food and beverage
6:45 PM - 7:00 PM   Introductions
7:00 PM - 8:00 PM   Key note and discussion with Neal Foard
8:00 PM - 8:30 PM   Q&A, networking, adjourn

Event location
Medtronic Diabetes
18000 Devonshire St.
Northridge, CA 91325
(800) 646-4633

Directions

Sponsor

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: July 22, 2015
Onsite (walk-in) registration: Is allowed

Member rate:
$35 until July 17
$45 after July 17

Nonmember rate:
$50 until July 17
$60 after July 17

Student rate:
$35 until July 17
$45 after July 17

Capacity
Space is limited to 300 registrants.

Cancellations/refunds
Is this event refundable? No

Event questions/support
- Chapter contact for event: Carolina Caro at carolina@parinamaconsulting.com or 646-229-4898
- Membership questions: membership@hbanet.org or 973-575-0606 ext 1
- Online registration assistance: events@hbanet.org or 973-575-0606 ext 3

Visit us online

Pricing

	Member	Non-Member
Medtronic Employee Registration	$10.00 / €9.00	$10.00 / €9.00
Regular Registration	$45.00 / €39.00	$60.00 / €51.00
Student Registration	$45.00 / €39.00	$45.00 / €39.00

Members receive up to 50 percent discount

Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.