Workshop - Neuromarketing Strategies
We know that decisions are not only the result of evaluations and logic previsions, but also the outcome of a complex process, in which emotions plays a critical role. Unfortunately this is not easy: a characteristic example is provided by the famous advertiser David Ogilvy, that in the ‘50s wrote that “Consumers don’t think how they feel. They don’t say what they think, and they don’t do what they say". That’s why traditional market researches often fail to predict the success of a new product or service. Laura Pirotta, a clinical psychologist and a skilled neuroscience specialist, will lead us in a fascinating excursus through Neuromarketing, showing us how recent neuroscience acknowledgements changed the approach to understand the way our brain reacts when we make buying decision as well as in any other human relationship, both in work and in personal life. THE EVENT WILL BE HELD IN ITALIAN.
Agenda
18:00 – 18:10 Introducing HBA mission and workshop (Gaia Legori)
18:10 – 19:40 Workshop (Laura Pirotta)
19:40 – 20:00 Q&A
Registration information
Event is open to: HBA Members and Nonmembers
Online registration deadline: 24 September 2020
Onsite (walk -in) registration: Is Allowed
Learning Objectives
After participating in this program, you will be able to:
* optimize your communication skills;
* apply basic neuromarketing strategies to your business;
* better understand the role of emotions in our decisions.
Pricing
| Regular Registration | €9.00 / $10.00 | €13.00 / $15.00 |
Members receive up to 50 percent discount
Event Policies
Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.
COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.
By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.
Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.