HBA Global presents

Webinar - Communicating as a Leader: Articulating Your Brand: How to Land Your Message in Any Format

Date and time





Event contact

Emily Basca

(610) 213-9061




Event sponsors

Please note this webinar will take place from 12:00 – 1:15 PM ET. Please convert into your local time zone and mark your calendar accordingly.

Join the Healthcare Businesswomen's Association for an educational webinar focusing on leadership communication strategies. From team meetings to keynote speeches, we'll talk about how to land your message and articulate your brand. We'll review techniques for presentation and media interview skill-building to help spokespeople become persuasive communicators who can motivate an audience and influence behavior. Discussion will include how to develop and organize messages to persuade any audience. We'll explore the importance of defending your brand when everyone is a spokesperson for your company, especially in the current 24/7 news cycle.

Our speakers from CommCore Consulting Group have helped senior executives, officials and spokespersons at the world’s most prominent pharmaceutical and biotech companies, associations, non-profits and government agencies achieve their communication goals by delivering messages in a clear and compelling way. Jerry Doyle, a principal at CommCore has published articles regarding crisis communications and media relations in The Regan Report, The Advertiser and Media Insider. He has been profiled in the IABC’s Communications Magazine and quoted in The New York Times, Washington Post and The Columbia Journalism Review. Jerry is a regular contributor to PR News, a leading industry trade publication. He has also appeared on Inside Edition.

Shannon Coughlin has developed award-winning communications for a multitude of blockbuster medications and products on behalf of blue chip companies, including Pfizer, Merck and Bayer Healthcare. CommCore advocates that excellent communication skills are the foundation of leadership, and believes that the ability to convey ideas credibly, creatively and concisely shapes the image of the individual and the organization.

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: Until one hour before the live broadcast begins

Upon completing your registration on the HBA website, you will be receive an email containing steps to complete your webinar registration on the Go To Webinar platform. You must complete this second registration step to receive the event login URL and dial-in information. If you do not complete this second step, you will not receive the email containing the webinar login information.

The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.

This webinar is nonrefundable.


Featured speakers

Jerry Doyle


CommCore Consulting Group

Shannon Coughlin

Client development director

CommCore Consulting Group

Emily Basca




Learning objectives

1. Characterize the role of leaders and all employees in articulating the message of a brand or organization.
2. Design communications in an organized and effective way to educate or persuade audiences.
3. Give examples of effective communication.


Registration information

The registration button at the bottom of the page will not show if online registration has closed or if the event has reached capacity. If you are a guest and the registration button is not showing, it may be that this is a member-only event. Read more about the benefits of membership or contact us about membership.

The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.


 Registration NamePrice LevelRegular

RegistrationName 1 - Regular registration

 1 - Regular registrationMember$25.00
 1 - Regular registrationNon-Member$35.00

By registering for this event, you acknowledge that you may be photographed, videotaped and/or audio-taped during the course of the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.