30 April 2020
5:30 PM - 7:30 PM EST
Registration for this event has closed
HBA GREATER ROCHESTER PRESENTS

Postponed: Building Your Personal Brand on Social Media

Many of us use social media every day without considering the fact that our actions and behaviors online can shape how other people see us. This informative session will empower you to use social media actively to build a personal brand that feels authentic to your "IRL" self. We'll go over best practices, dos and don'ts, examples, resources, and more. The session will provide an overview of Facebook, Twitter, and Instagram for personal brand but will have a particular focus on LinkedIn.

Please join us for this informational session with social media expert Emily Hessney Lynch. Emily is the owner and founder of Serve Me the Sky Digital, a social media consulting business. In her spare time, Emily is the Director of I Heart ROC, a local website that tells the stories of fascinating Rochesterians. She is also Vice Chair of the Board for Cameron Community Ministries. Emily holds a Bachelor's Degree and a Master's Degree from the University of Rochester. She’s a voracious reader and the proud parent of two rescue dogs.



Additional Information 
Complimentary parking is available in the garage below the building. Please bring your parking ticket with you to the event for validation.

Agenda 
5:30-6:00pm Registration & Networking
6:00-7:15pm Program by Emily Hessney Lynch
7:15-7:30 Closing Remarks


Registration information
Event is open to: HBA Members and Nonmembers
Online registration deadline: 01 May 2020
Onsite (walk -in) registration: Is Allowed

Onsite registration is not recommended.If you choose to register onsite, please arrive at least fifteen minutes early and be prepared to use your smartphone / mobile device to complete the transaction. Only credit card payments are accepted. Nonmembers are advised to create an HBA profile prior to arriving

Learning Objectives

Use social media to promote yourself and enhance your career

Featured Speakers

Event Sponsor



Members receive up to 50 percent discount



Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.