Patient Centricity in the SHEconomy

Event details
Carolyn Buck Luce, HBA 2012 WOTY, will be giving us a "sneak preview" of the early findings from the research project that she is spearheading for the Center for Talent Innovation, entitled "The Power of the Purse: The implications of the SHEconomy on the business and talent models of health care companies". As companies attempt to "operationalize" the shift from their product/disease-centric model to truly putting the customer and the patient at the center, it is necessary to understand who she is, what she wants, and how to increase her trust and confidence in the message and the messenger. After Carolyn shares some early findings from her research, Brian Goff, global franchise head for hemophilia, Baxter International, and HBA 2014 Honorable Mentor will discuss this research and how and what corporations can do to leverage this power, executive leadership, men, staffing models and BRG's. Carolyn and Brian will then kick off a conversation that explores how other industries can embrace the SHEconomy, the role of women's networks in driving external engagement and the steps that companies can take to really move the needle on leveraging female talent.

Learning objectives
1. Implications of the power of the SHEconomy
2. How industries can embrace this shift on the business and talent models
3. The shift from product/disease-centric model to truly putting the customer and patient first
4. Outside of healthcare - what can we learn from other industries?

Note: HBA members only are also invited to attend the chapter’s Annual Business Meeting which will begin at 5:30 pm. During the Annual Business Meeting, members will review the key highlights and accomplishments of 2014, learn about upcoming plans for the 2015 calendar year and vote on officers and directors-at-large for the coming year.

Agenda
5:30 PM - 6:00 PM     Annual Business Meeting (members only)
5:30 PM - 6:30 PM     Registration, networking, heavy hors d'oeuvres buffet
6:30 PM - 7:00 PM     Welcome presentation
7:00 PM - 7:50 PM     Presentation from Carolyn Buck Luce and Brian Goff
7:50 PM - 8:15 PM     Conversation between Carolyn Buck Luce and Brian Goff
8:15 PM - 8:30 PM     Q&A

Event location
Baxter International
1 Baxter Parkway, Main Lobby and 2nd floor Cafeteria
Deerfield, Illinois 60015
224-948-2000

Directions

Special instructions:
Check with security at front gate upon arrival

Sponsors

Speakers
Carolyn Buck Luce
Co-founder and executive-in-residence at the Center for Talent Innovation and managing partner of Hewlett Consulting Partners

Brian Goff
Global head for hemophilia, Baxter International

Registration information
Event is open to: HBA members and nonmembers
Online Registration deadline: 10/07/2014
Onsite (walk-in) registration: Is allowed

Member rate:
$39.00 until 10/06/2014
$45.00 after 10/06/2014

Nonmember rate:
$75.00 until 10/06/2014
$80.00 after 10/06/2014

Capacity
Is capacity limited? Yes
Space is limited to 250 registrants.

Cancellations/refunds
Is this event refundable? Yes
If yes, must be submitted in writing to events@hbanet.org by 10/6/2014; no refunds are available after this date.

Event questions/support
- Program contact for event details: Contact nancylreid@earthlink.net and/or phone 312-560-0542
- Membership questions: membership@hbanet.org or 973-575-0606
- Trouble with online registration: events@hbanet.org or 919-890-5230

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Pricing

	Member	Non-Member
Baxter Employee Registration	$25.00 / €21.00	$25.00 / €21.00
Regular Registration	$45.00 / €39.00	$80.00 / €68.00

Members receive up to 50 percent discount

Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.