20 January 2026
6:00 PM - 8:15 PM CET

HBA BARCELONA AND HBA MADRID PRESENTS

Personal Branding & Leadership for Leaders in Pharma

Join us for an inspiring and highly interactive session led by Executive Coach Marta Antón, designed exclusively for leaders in the pharmaceutical and healthcare industry who want to elevate their professional presence and lead with authenticity. Through engaging discussions, practical exercises, and self-discovery tools such as DISC and the Enneagram, participants will gain greater awareness of their leadership style, strengths, and growth areas.

You’ll learn how to define and communicate your personal brand with confidence, craft your own impactful professional story, and develop strategies to increase your visibility, credibility, and influence. This 2-hour workshop blends inspiration with action — from creating your Personal Brand Canvas to delivering your 90-second elevator pitch — so you leave with a clear plan and renewed motivation to stand out and grow your career.

Whether you’re looking to take the next step in leadership or simply want to make your mark in a competitive industry, this session will empower you to lead with purpose and shine with confidence.

Learning Objectives

  1. Build visibility and credibility through personal branding.
  2. Develop authentic, trust-based leadership using self-awareness tools.
  3. Craft and communicate your professional story with impact.

Agenda

6:00 PM - 6:15 PM
Welcome
6:15 PM - 6:45 PM
Personal Brading in Pharma
6:45 PM - 7:30 PM
Self-awareness & Leadership
7:30 PM - 8:00 PM
Storytelling & Action
8:00 PM - 8:15 PM
Closing

Additional Event Information

  • This event will be hosted in English
  • Please note: This webinar WILL NOT be recorded. Please be sure that you will be able to attend the live broadcast, as no refunds will be offered for those not able to participate.
  • Online registration deadline: 21 January 2026
  • Event is open to: HBA Members and Non-members
  • This event is not refundable.

Featured Speakers

Marta Anton
CEO SmartCareer360,
Speaker

Pricing

 MemberNon-Member
Regular Registration - Virtual€10.00 / $10.00€25.00 / $25.00

Members receive up to 50 percent discount



Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.