Brand 2.0: Make Your Leadership Unmistakable
You know you're capable.
So why aren't you the obvious choice for the industry stage, the board seat, or the next executive opportunity? Or why does your contribution in the room too often end with a polite nod instead of meaningful action? The answer often isn't competence. It's congruence.
Your leadership brand isn't a statement you write. It's the experience people have of you. When your values, communication, and presence consistently align, people know what they'll get from you. They trust you more readily. They advocate for you when you're not in the room. And over time, your leadership brand becomes the environment everyone else experiences.
In this highly interactive 60-minute session (with an optional 15-minute bonus Q&A), executive and leadership team coach Sarah Sutton will help you move beyond defining your leadership brand to operationalizing it—so it shows up in the moments that matter most and is recognized long before someone reads your résumé or introduction.
Together, you'll explore how to:
-Translate your leadership brand into the choices, conversations, and behaviors that become a seamless extension of you.
-Communicate your value more naturally in meetings, interviews, networking conversations, and high-visibility moments—without feeling performative or like you are "selling yourself."
-Increase your influence by making intentional choices that reinforce your leadership instead of waiting for others to notice your contributions.
-Use your leadership brand as a compass for the opportunities you pursue, the decisions you make, and the legacy you're building.
You'll leave with practical tools, real-world application, and concrete next steps you can put into play immediately—whether you're seeking greater visibility within your organization, preparing for your next role, or wanting your leadership impact to be more clearly recognized—so your leadership becomes both memorable and unmistakable.
Learning Objectives
- Use your leadership brand as a compass.
- communicate your value more naturally in meetings, interviews, networking conversations.
- Increase your influence by making intentional choices that reinforce your leadership.
Agenda
12:00 PM - 1:00 PM | Session |
1:00 PM - 1:15 PM | Optional Q&A |
Additional Event Information
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Please note: This webinar WILL NOT be recorded. Please be sure that you will be able to attend the live broadcast, as no refunds will be offered for those not able to participate.
- Online registration deadline: 03 December 2026
- Event is open to: HBA Members and Non-members
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This event is refundable, requests must be submitted in writing to events@hbanet.org by 30 November 2026
Pricing
| Regular Registration - Virtual | $10.00 / €10.00 | $20.00 / €20.00 |
Members receive up to 50 percent discount
Event Policies
Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.
COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.
By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.
Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.