Healthcare Supporting Healthy Lifestyles

Event description
The pharmaceutical industry mission is to make a difference in the lives of patients. Nowadays it is time for it to go "beyond the pill" and see what else can be done in addition to the achievements gained through the discovery and use of medicines. Healthcare today is undergoing radical transformation, shaping the way medicine is developed, delivered and consumed. Digital technologies are fueling innovation and change. Digital health is the integration of the digital world and the healthcare world. People who have any type of health conditions are given more than just a bottle with pills inside; in addition or even instead of it they are provided with services that deliver proactive and personalized approaches to patient’s journey. Such new offerings include telehealth services, health mobile apps and wellness program.

At this event we will see how the advent of technology and, in particular, mobile apps could have a deep impact both on individuals and companies employees, contributing to healthier lifestyles and consequently on more health and satisfaction.

A special focus will be then put on how companies, also applying health and well-being apps, will be able to exploit digital technology to increase employees' satisfaction and how the same could take advantage of a more satisfying working environment to boost their reputation.

We will finally have the opportunity to learn more from the best practice already developed and applied with these purposes by Novartis Italy. Since 2013 the company participates in the GCC (Global Corporate Challenge): seven participants per team, one pedometer for participant, at least 10,000 steps per day, an app. Numbers demonstrate that this has been a very successful initiative both for the individuals and for the company.

Learning objectives
1. Listen to how technology can have a deep impact both on individuals and on professional environments
2. Develop and understanding on how mobile apps relate to health and well-being can drive and change lifestyles
3. Discover how industry can leverage digital technology to increase employees' satisfaction and companies' reputation

Agenda
6:00 - 6:30 PM   Event registration and networking
6:30 - 6:45 PM   Welcome and HBA introduction
6:45 - 7:15 PM   Healthcare supporting healthy lifestyles
7:15 - 7:40 PM   Healthy lifestyles and employer branding: the best is yet to come
7:40 - 8:00 PM   One step forward for a "be healthy" environment. The case of Novartis Italy
8:00 - 8:20 PM   Q&A and discussion
8:20 - 9:00 PM   Closure and networking

Event location
IMS Health S.r.l.
Viale Certosa n.2
20155 Milan
+39 02 697861

Directions

Sponsors

Speakers
Carlo Salvioni
Sales and marketing director, IMS Health S.r.l.

Corrado Tomassini
Partner, Havas PR Milan

Rosa D'Acunti
Corporate and internal communication manager, Novartis S.p.A.

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: November 24, 2015
Onsite (walk-in) registration: Is allowed

Member rate:
$16.32 or Eur 15 until November 24, 2015
$21.75 or Eur 20 after November 24, 2015

Nonmember rate:
$27.19 or Eur 25 until November 24, 2015
$32.63 or Eur 30 after November 24, 2015

Space is limited to 50 registrants.

Event questions/support
- Chapter contact for event: Iolanda Severino at ioleseve@gmail.com or +393454763826
- Membership questions: membership@hbanet.org or 973-575-0606 ext 1
- Online registration assistance: events@hbanet.org or 973-575-0606 ext 3

Visit us online

This event is nonrefundable.

Pricing

	Member	Non-Member
Regular Registration	€19.00 / $21.75	€28.00 / $32.63

Members receive up to 50 percent discount

Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.