11 December 2018
4:00 AM - 5:00 AM EST
Registration for this event has closed
HBA GLOBAL PRESENTS

Webinar - Communicating as a Leader: Articulating Your Brand: How to Land Your Message in Any Format

Please note this webinar will take place from 12:00 – 1:15 PM ET. Please convert into your local time zone and mark your calendar accordingly.

Join the Healthcare Businesswomen's Association for an educational webinar focusing on leadership communication strategies. From team meetings to keynote speeches, we'll talk about how to land your message and articulate your brand. We'll review techniques for presentation and media interview skill-building to help spokespeople become persuasive communicators who can motivate an audience and influence behavior. Discussion will include how to develop and organize messages to persuade any audience. We'll explore the importance of defending your brand when everyone is a spokesperson for your company, especially in the current 24/7 news cycle.

Our speakers from CommCore Consulting Group have helped senior executives, officials and spokespersons at the world’s most prominent pharmaceutical and biotech companies, associations, non-profits and government agencies achieve their communication goals by delivering messages in a clear and compelling way. Jerry Doyle, a principal at CommCore has published articles regarding crisis communications and media relations in The Regan Report, The Advertiser and Media Insider. He has been profiled in the IABC’s Communications Magazine and quoted in The New York Times, Washington Post and The Columbia Journalism Review. Jerry is a regular contributor to PR News, a leading industry trade publication. He has also appeared on Inside Edition.

Shannon Coughlin has developed award-winning communications for a multitude of blockbuster medications and products on behalf of blue chip companies, including Pfizer, Merck and Bayer Healthcare. CommCore advocates that excellent communication skills are the foundation of leadership, and believes that the ability to convey ideas credibly, creatively and concisely shapes the image of the individual and the organization.

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: Until one hour before the live broadcast begins

Upon completing your registration on the HBA website, you will be receive an email containing steps to complete your webinar registration on the Go To Webinar platform. You must complete this second registration step to receive the event login URL and dial-in information. If you do not complete this second step, you will not receive the email containing the webinar login information.

The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.


This webinar is nonrefundable.

Learning Objectives

1. Characterize the role of leaders and all employees in articulating the message of a brand or organization.
2. Design communications in an organized and effective way to educate or persuade audiences.
3. Give examples of effective communication.

Featured Speakers

Emily Basca
President, PEMC INC & Engagement Consultant, ENGAGE LABS, LLC, PEMC
Shannon Coughlin
Client development director, CommCore Consulting Group
Jerry Doyle
Principal, CommCore Consulting Group

Pricing

 MemberNon-Member
1 - Regular registration$25.00 / €21.00$35.00 / €30.00

Members receive up to 50 percent discount



Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.