A Breakfast Panel: How to Survive in the Age of Disruption - The Future of Healthcare Marketing
Disruption creates opportunity for those who embrace change. New winners and losers will emerge. This panel discussion will help you and your company thrive in the age of disruption by understanding the biggest industry trends.
The informational and technological revolutions have forever changed the practice of medicine. We analyze data in a flash and marketers deliver it with pinpoint accuracy at just the right moment. When patients put their trust in our brands and place their lives in our hands, marketers have to quickly analyze the data accessible to us so we can deliver the right information at the right time, all while navigating the complexities of industry regulations.
Join our discussion to learn more about:
• the promise of big data
• personalization/privacy
• evolving systems of care
• digital marketing
• regional and hospital marketing
• mobile innovation
• the physician's decision power
Agenda
7:30 - 8:30 AM Breakfast and networking
8:30 - 8:45 AM Introductions and announcements
8:45 - 10:00 AM Panel discussion
Special instructions: On-site parking is available.
Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: December 5, 2017
Onsite (walk-in) registration: Is allowed
Cancellations/refunds
Is this event refundable? Yes
If yes, requests must be submitted in writing to events@hbanet.org by December 1, 2017; no refunds are available after this date.
Learning Objectives
1. Have a better understanding of information and technology innovations in healthcare
2. Utilize the data to provide valuable marketing messaging to your audience
Pricing
| Regular registration | | |
| Women in Transition registration | | $25.00 / €21.00 |
Members receive up to 50 percent discount
Event Policies
Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.
COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.
By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.
Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.