HBA Amsterdam and HBA Brussels present

The Journey to Courageous Transformation

Date and time
Wednesday, 19 May
06:00PM - 07:30PM CET
Virtual - Zoom

Event Contact
Aleksandra Modrzejewska
11. Fosters innovation

To lead in a world full of ambiguity and complexity, it’s essential that leaders build agile capabilities to transform themselves, their teams, and organisations.

HBA Amsterdam, Brussels and Mid-Atlantic have joined forces for the second episode of the Transformative Leadership Series; a collective discourse, exploring new organisational and leadership paradigms with thought leaders and edge thinkers around the world.

In this episode, we are honoured to have Sheri Morin in a heart-to-heart conversation about her journey to lead a courageous transformation – both personal and organisational. She will discuss how the culture of autonomy, experimentation and entrepreneurial mindset became the key ingredients of the global agile transformation. She will talk about the immense value of empowerment, resulting in a truly soulful environment for the employees, and in turn, doing now what patients need next.

After Sheri’s talk, the participants will be invited to ask questions, as well as to open a dialogue on topics shared within the narrative in breakout rooms. The resulting insights from individual circles will be captured to frame informed conversations, allowing for a new type of collective intelligence to emerge. The generative conversation will be hosted by Lara Yumi Tsuji Bezerra.

Sheri Morin serves as the Chief Purpose Officer for Roche Netherlands. In 2018 she worked on behalf of Roche Pharma International, helping to initiate the first steps with the movement towards international agile transformation. This carried on in the Netherlands evolving to her current role, helping to enable Roche Netherlands to deliver on their North Star purpose. A year after, she was inducted as an HBA Luminary, in recognition of her pioneering role within Roche. She was previously a member of the HBA in the U.S., and worked closely with the HBA team in Ireland. Her role as the Board Advisor for the HBA Amsterdam has been instrumental in advancing opportunities for the chapter and women in the industry.

Lara Yumi Tsuji Bezerra is the Founder and Chief Purpose Officer at Work Coherence, supporting leaders who want to inspire people to make a difference and positively impact society. Before that, she served as the Chief Purpose Officer of Roche India.

This event will take place over Zoom. To attend, please register for the event at the link below.
Who Should Attend?
• Leaders from all types of organisations
• Changemakers and trailblazing innovators
• Organisational coaches and architects
• Agile practitioners
• Anyone else with an open mind and curiosity

On the first episode, Gertje van Roessel, Chief International Officer of Buurtzorg and Sheri Morin talked about the power of self-leadership to lead with authenticity and build purposeful organisations.

You can watch the recording here:

6:00-6:10 Opening Remarks
6:10-6:30 The Journey to Agile Transformation
6:30-7:00 Q&A
7:00-7:30 Reflections and Networking

Registration information
Event is open to: HBA Members and Nonmembers

Featured speakers

Sheri Morin
General Manager / Chief Purpose Officer, Roche Netherlands
Roche Genentech

Registration information

The registration button at the bottom of the page will not show if online registration has closed or if the event has reached capacity. If you are a guest and the registration button is not showing, it may be that this is a member-only event. Read more about the benefits of membership or contact us about membership.

The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.

 Price LevelRegular
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Registration: Regular Registration

 Member - Euro€8.00
 Non-Member - Euro€17.00

By registering for this event, you acknowledge that you may be photographed, videotaped and/or audio-taped during the course of the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.