HBA Berlin presents

The Good, the Bad and the Ugly of my Biases

Date and time
Wednesday, 14 April
05:00PM - 07:00PM CET

Event Contact
Kristin Otzen
10. Facilitates change
Event sponsor

Bayer Pharma Europe

People tend to see the world through the lens of their own identity. This lens is shaped by cognitive thought patterns that can shape judgement…good and bad: conscious or unconscious biases

When unconscious, it is also known as implicit bias. It is a belief, or attitude toward any social group. Due to implicit biases, we may often attribute certain qualities or characteristics to all members of a specific group, a phenomenon known as stereotyping, often based on race, gender, sexuality, ethnicity, ability, age and so on.

It is important to remember that implicit biases operate almost entirely on an unconscious level. Explicit biases and prejudices are intentional and controllable, implicit biases are less so.

In private, as well as in professional life, knowing our own unconscious biases is a great advantage. Halo or Horn effect or both? What bias can you find in yourself? What have you experienced?

Additional Information 
Test yourself in advance here: (This is a test devised by Harvard psychology professors to measure hidden biases and is commonly called the Harvard Implicit Association test (IAT))

17:00 Welcome and Introduction - Bias…is it only something other people have?
17:25 BAYER perspectives across the continents
18:00 Share your own experiences
18:30 Wrap up on bias - The good the bad and the ugly of it & Networking

Registration information
Event is open to: HBA Members and Nonmembers

Featured speakers

Director, US Marketing
Aino Försti-Smith
Communications and External Affairs Manager, Bayer Finland
Damion Jones
Global Head of Diversity and Inclusion
Bayer Pharma Europe
Jonathan Phillips
Head of Weed and Pest Control Research
Bayer Pharma Europe
Jacinta Reinikainen
Deputy Director, Global Sales and Marketing Excellence
Bayer Pharma Europe
Ian Talmage
Adviser & SVP
Bayer Pharma Europe
Katja Winter
Strategic Communications Consultant
Susann Zietek
Brand Manager
Helge Zurmühlen
Senior Talent Acquisition Partner
Takeda Pharmaceuticals, Inc.

Registration information

The registration button at the bottom of the page will not show if online registration has closed or if the event has reached capacity. If you are a guest and the registration button is not showing, it may be that this is a member-only event. Read more about the benefits of membership or contact us about membership.

The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.

 Price LevelRegular
Collapse group

Registration: Regular Registration

 Member - Euro€9.00
 Non-Member - Euro€13.00

By registering for this event, you acknowledge that you may be photographed, videotaped and/or audio-taped during the course of the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.